Marketing Plan for Smart Phone
Harsh Japra (A-21)
Jaspreet Kaur (A-22)
Karan Chauhan (A-23)
Sanya Kharbanda (A-24)
Anish Kirolikar (A-25)
Marketing Plan for Stylister Smartphones
2012-2013
Contents EXECUTIVE SUMMARY 2 SITUATIONAL ANALYSIS 3 Customers 3 Competitors 3 Company 5 Context 5 SWOT ANALYSIS 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 OBJECTIVES 6 MARKETING STRATEGY 7 MARKET SEGMENTATION 7 TARGET MARKET 7 POSITIONING 8 MARKETING MIX 8 Product 8 Price 10 Pricing and Profit Margins 10 Place 11 Promotion 13 Marketing Budget 13 REVIEW AND CONTROL 14 MARKETING ORGANIZATION 14 CONTINGENCY PLAN 14 BIBLIOGRAPHY 15
EXECUTIVE SUMMARY
HCL, a 35 year old enterprise, founded in 1976, is one of India 's original IT garage start-ups. Its range of offerings span R&D and Technology Services, Enterprise and Applications Consulting, Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology and Telecom products in India.
Now, it wants to expand its presence in the manufacturing of mobile phones within India. This plan incorporates innovative strategies that will utilize opportunities and address weaknesses as outlined in the situation analysis in the next section.
The plan addresses the following marketing challenges: * To position Stylister in the mind of customers as their preferred brand * To concentrate more on the potential urban and youth market
SITUATIONAL ANALYSIS
HCL’s owner-directors analysed the situation using the 4C framework. 4C stands for customer, competitor, company and context.
Customers
Currently HCL is offering laptops and tablets in the market. It is tapping the growing market of smart phones in India. It envisions catering to the rapidly changing needs of the customers. These changing needs can be attributed to many factors, one of them being the large number of Indians travelling abroad.
Competitors
There are many established
Jaspreet Kaur (A-22)
Karan Chauhan (A-23)
Sanya Kharbanda (A-24)
Anish Kirolikar (A-25)
Marketing Plan for Stylister Smartphones
2012-2013
Contents EXECUTIVE SUMMARY 2 SITUATIONAL ANALYSIS 3 Customers 3 Competitors 3 Company 5 Context 5 SWOT ANALYSIS 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 OBJECTIVES 6 MARKETING STRATEGY 7 MARKET SEGMENTATION 7 TARGET MARKET 7 POSITIONING 8 MARKETING MIX 8 Product 8 Price 10 Pricing and Profit Margins 10 Place 11 Promotion 13 Marketing Budget 13 REVIEW AND CONTROL 14 MARKETING ORGANIZATION 14 CONTINGENCY PLAN 14 BIBLIOGRAPHY 15
EXECUTIVE SUMMARY
HCL, a 35 year old enterprise, founded in 1976, is one of India 's original IT garage start-ups. Its range of offerings span R&D and Technology Services, Enterprise and Applications Consulting, Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology and Telecom products in India.
Now, it wants to expand its presence in the manufacturing of mobile phones within India. This plan incorporates innovative strategies that will utilize opportunities and address weaknesses as outlined in the situation analysis in the next section.
The plan addresses the following marketing challenges: * To position Stylister in the mind of customers as their preferred brand * To concentrate more on the potential urban and youth market
SITUATIONAL ANALYSIS
HCL’s owner-directors analysed the situation using the 4C framework. 4C stands for customer, competitor, company and context.
Customers
Currently HCL is offering laptops and tablets in the market. It is tapping the growing market of smart phones in India. It envisions catering to the rapidly changing needs of the customers. These changing needs can be attributed to many factors, one of them being the large number of Indians travelling abroad.
Competitors
There are many established
Bibliography: 1. Flipkart 2. Compare India 3. Retail Brochures 4. HCL website 5. HCL Annual Reports 6. Micromax Annual Reports 7. Google Images 8. Wikipedia 9. Nielson marketing survey