Marketing Plan for Qumei

Executive Summary
Founded in 1987, with 23 years’ persistent pursuance and foresight, Qumei has become one of the few largest well established furniture enterprises in China, and has its own design, manufactures and sales network.

Qumei is China’s first furniture company cooperating with foreign designers. Since 1998, Qumei has, one by one, established cooperative relationship with designers world-wide.

Qumei has over 600 retailing stores, more than 40 of which are over 5000 square meters in area. All of the large cities in China sell its unique products; In addition, its products are exported in large quantities to USA, Japan, and South East Asia and European countries(Qumei,2010).

Due to the rise in the world’s crude oil prices and the booming of the construction industry, the Middle East has become a new potential market of furniture. UAE is the most obvious.

To enter and promote the UAE market, Qumei will collaborate with local agents to emphasize the quality of furniture we provide and the availability of our services. Compared to Italian furniture, which dominates the market in UAE now, Qumei has very a clear advantage in price and its design is also very competitive. However, it is faced with an urgent need to create the brand popularity and establish a brand image as soon as possible.

Based on the size of UAE market and Qumei defined market area, the sales projections for the first year are $325,000. We are seeking an operating line of $20,000 to finance our first year growth. Qumei want to occupy the 2.15% market share in the third year.
The professional services and products that Qumei will provide is sure to appeal to the customers throughout United Arab Emirates

Introduction
As a leading enterprise, Qumei represents the best of Chinese furniture. The attractive market environment of the Middle East forms a great opportunity not to be missed. The purpose of this paper is to promote Qumei furniture to UAE and extend its overseas... [continues]

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