Marketing Plan for Perodua

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Marketing Plan for Perodua

http://www.perodua.com.my/index.php?section=corporate&id=9
PERODUA Corporate Information
Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993, is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui & Co. Ltd 4.2% and Mitsui & Co, (Asia Pacific) Pte Ltd 2.8%.

The company started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian market in August the same year. To date, the following vehicles have rolled out of the Perodua plant:
|[pic]The Perodua Rusa - March 1996 |
|[pic]The Perodua Kembara - August 1998 |
|[pic]The Perodua Kenari - June 2000 |
|[pic]The Perodua Kelisa - August 2001 |
|[pic]The Perodua Myvi - May 2005 |
|[pic]The Perodua Viva - May 2007 |
|[pic]The Perodua Nautica 4WD - May 2008 |
|[pic]The Perodua Alza – November 2009 |

As of 30 September 2010, Perodua has sold some 1.85 million units of vehicles of various models.

Perodua headquarters is located on an 138-hectare site in

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