Marketing Plan for New Product Launch

Only available on StudyMode
  • Download(s) : 1129
  • Published : May 9, 2010
Open Document
Text Preview
{draw:g}
{draw:frame} SUPERIOR UNIVERSITY LAHORE
Project Name: Marketing Plan for new product launch
Presented To: Sir Kashif* *Mahmood
Group Name : The Stallionz
Leader Name & Id: Imran Shoukat MBP
Members Name & Id: Muhammad Arslan Dilawar MBP
Abuzer Shabbir MBP
Hassan Raza
Muhammad Kashif Munir
Company N*ame:* The Glimmers Limited.
Company Logo:
{draw:frame}
Product Name:
{draw:frame}
* * * *Contents of Marketing Plan
Part 1: Executive Summary
Part 2: Purpose and Mission
Part 3: Situational Analysis
Product, Market Analysis
Distribution Analysis
Competitor Analysis
Financial Analysis
Other Analysis
Part 4: Strategy and Objectives
{text:list-item} {text:list-item} Part 5: Tactical Programs {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Part 6: Budgets, Performance Analysis, Implementation Budgeting and Analysis

Implementation
Part 7: Additional Considerations
Executive Summary
This report explains the marketing plan for launching a fresh Juice named “Refresh”. This product has been made by the Glimmers Limited. And it is approved from the Ministry of health. In the very beginning of the report we have explained the mission and vision of the Glimmers and then we have further carried out our. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Lahore’s domestic market. The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy company can penetrate more into the market and can attract the bulk of customers. For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made a marketing mix strategy for our product. We have divided market into different segments and decided to target the kids, youngster mature and old age person. We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Punjab especially in the canteens of colleges and universities. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conducted a market survey in future to know the opinion of public about our product and developed our product accordingly. Introduction to the Glimmers Limited

Company’s Vision Statement:
“Be the global leader in customer value”.
Company’s Mission Statement:
“To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society” The Glimmer’s Business in Lahore

The Glimmers will commence its operation in Lahore from October 2010. The factory facility has been founded on a 20 canal area of land in the Industrial area, Ferozepur Road Lahore. The factory is expected to match the demand of our products. We have ensured the installation of modern, sophisticated and efficient equipment, conforming to the very latest standards of "Goods Manufacturing Practices". Introduction to Refresh

People started too perished under the scorching heat of summer in our country. They need an energy drink to refresh themselves. Refresh is a fresh juice product. It provides energy and keeps people fresh when they are felt weak or tired from doing a lot of work. It contains vitamins and proteins which is a useful energy source. Vitamins...
tracking img