MARKETING PLAN FOR NEW PRODUCT

Topics: Marketing, Product management, Target market Pages: 30 (4272 words) Published: January 14, 2015
ASSIGNMENT
ON
MARKETING PLAN FOR NEW PRODUCT

SUBMITTED TO:

Bankim Chandra Sarker
Lecturer
Marketing Department, BUBT

SUBMITTED BY:
Rajeeb Kumar Saha ID# 13142201070 (30th)
S.M Rafiqual Islam Rahat ID# 11121201529 (23rd)
Mohammad Rasel ID# 12132201078(27th)

MBA PROGRAM, BUBT

BANGLADESH UNIVERSITY OF BUSINESS AND TECHNOLOGY
Plot#77-78 # 9 Rupnagar Mrpur-2, Dhaka-1216

SUBMISSION DATE: 07-01-2015

January 07, 2015
The Lecturer
Bankim Chandra Sarker,
Department of Marketing,
Bangladesh University of Business and Technology (BUBT), Dhaka Subject: To submit the Marketing plan for New Product.

Sir,
It is a great pleasure for me to present the marketing plan on “Wood Apple Juice” which was assigned to me. It was a great opportunity for me preparing this marketing plan for new product.

I have concentrated our best efforts to achieve the objectives of the plan and hope that my endeavor will serve the purpose. I sincerely believe that the knowledge and experience I have gathered during the preparation of the product development will immensely help me in my future plan. I thank you for providing me with this opportunity.

I enjoyed working on the plan and if you have any queries, I will be glad to respond to them.

Sincerely,
SOLID GROUP

No.

Topic Title

Page No.

1.

Executive Summery

0

2.

Company Description

2

3.

Strategic Focus and Plan
# Mission/ Vision
# Goals

2-3

4.

Current Market Situation Analysis
# The 5Cs Analysis
# SWOT Analysis
# Trend Analysis

3 – 8

5.

Product Market Focus

8
6.
Market and Product Objectives
# New Market
# Segmentation Strategy
# Target Market
# Positioning
8-13

7.

Marketing Program
# Product Strategy
# Pricing Strategy
# Promotion Strategy
# Distribution Strategy

14 - 16

8.

Financial data and Projection
# 5 Years Projection
# Projected Expense List
# Calculation
# Breakeven Analysis

16 - 20

9.

Organizational Structure

20

10.

Implementation Plan

20-21

11.

Evaluation and Control

22

12.
Conclusion
22
13.
Questionnaire development
23-24
14.
Reference List
25

As we know that the key to the success of modern day business is to make the customer delighted and making long-lasting partnership with them. We may produce a very best quality of product with the enrichment of the technology. But now a day's no consumer is satisfied with only the quality product. And the scope of the organization to provide a very exceptional product is almost impossible with the availability of the technology. Marketing deals with the efforts of making the consumer delighted by informing & servicing them. In our plan we was trying to discuss all the aspects that will influence the introduction of a new product. Here we have chosen the Pure Health Drink ( Wood Apple Juice) as our product with a mission to serve the market with high quality product at reasonable price. To launch the product we have conducted an extensive research. The research suggests that we can reach the break even point by the third year & to achieve it we need to adopt extensive promotional campaign. At the same time we have sort out some problems. We have to face some low price beverages and some low quality competitor. At the same time we have to also consider all the natural fruit drinks. But as we are the first company in our country to introduce wood apple juice and as the market have a very high demand for it, we hopeful to achieve my company objectives profitably.

Company Description

The Company “RRR BEVERAGE LTD” was established at 25TH January, 2014 by S.M Rafiqual Islam Rahat ( Chairman), Rajeeb Saha ( CEO) & Mohammad Rasel (...
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