Marketing Plan for Iphone 4s

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MARKETING PLAN
FOR Smartphone iPhone 4 S Smartphone to the Yemen Market

Under supervision of:-
Dr. NABIL ALABSY

PREPARED BY:
Fadhl Mohammed Alodaini

Student ID: 201012387
Mobile no: - 711592474
Email Address: - fadhl.mohammed@gmail.com
MAY SEMESTER 2012

1.0 Executive summary
2.0 Situation/Market Analysis…………………………………………4 2.1 Company Background………………………………………4 2.1.1 About iPhone 4S……………………………………4 2.1.2 Mission, Vision, and Strategy…………………………4 2.2 SWOT Analysis
2.2.1 Strengthen and Weakness ……………………
2.2.2 Opportunities and Threats……………………
2.3 Competition Analysis………………………………………6 3.0 Marketing Strategy…………………………………………………7 3.1 STP Analysis……………………………………………….8 3.2 Marketing Mix……………………………………………..8 3.2.1 Product…………………………………………..8 3.2.2 Price……………………………………………..9 3.2.3 Place……………………………………………..9 3.2.4 Promotion…………………………………………10 4.0 Financial Projection………………………………………………..12 4.1 Sales Forecast………………………………………………12 4.2 Break-even………………………………………………..13 5.0 Implementation and Controls………………………………………..13

1.0 Executive Summary

2.0 Situation Analysis
Apple iPhone
Parent CompanyApple
CategoryMobile phone Handsets.
SectorTelecommunication.
Tagline/ SloganThe world’s thinnest smart phone.
USPIOS, AppStore.
2.1 Company Background
The iPhone is a line of smart phones designed and marketed by Apple Inc. which run on iOS, originally iPhone OS. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007. The most recent iPhone, the 5th generation iPhone 4S, was released in October 2011. An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released, a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send texts and receive visual voicemail, and has both Wi-Fi and cellular data (2G and 3G) connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one. Third-party as well as Apple application software is available from the App Store, which launched in mid-2008, and as of 2012, has over 500,000 "apps" approved by Apple. These apps have diverse functions, including games, reference, GPS navigation, social networking, security, and advertising for television shows, films, and celebrities. There are five generations of iPhone models, each accompanied by one of the five major releases of iOS (formerly iPhone OS). The original iPhone was a GSM phone, and established design precedents, such as screen size and button placement, that have persisted through all models. The iPhone 3G added 3G cellular network capabilities and A-GPS location. The iPhone 3GS added a compass, faster processor, and higher resolution camera, including video recording at 480p. The iPhone 4 has a rear-facing camera (720p video) and a front facing camera (at a lower resolution) for FaceTime video calling and for use in other apps like Skype. The iPhone 4 featured a higher-resolution 960 × 640 display; it was released on June 24, 2010. In the U.S., AT&T was the only authorized carrier until February 10, 2011, when a CDMA version of the iPhone 4 launched for Verizon. On October 4, 2011, Apple announced the iPhone 4S. 2.1.1 About iPhone 4S

The iPhone 4S is a touch screen-based smart phone developed by Apple Inc. It is the fifth and most recent generation of the iPhone and retains the exterior design of its predecessor, the iPhone 4, but is host to a range of improved hardware specifications and software updates. The phone added a voice recognition system known as Siri, for which the S in the product's name stands, and a cloud storage...
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