PREPARED FOR : DR FAIZAH BT ABD RAHIMPREPARED BY : NOR ISMAWARNI BT ISMAIL (2010130259)|
1.0 EXECUTIVE SUMMARY
The purpose of this marketing plan is to outline the parameters under which the idea of producing and marketing Vavavoom ice cream in the industry. Vavavoom ice cream is a new invented product that gives benefits to society. An evaluation will be made for Vavavoom Ice Cream Shop. The evaluation will incorporate a substantial amount of factors and various criteria, pertinent to the organizational assessment. An external analysis and appraisal of current and future market segments will also be included. The present segmentation approach will be analysed and future possible market segments, with a light to future expansion. Concerning possible future expansion, the possible impact on the current market will also be assessed. Resultant opportunities and threats will consequently be evaluated. This evaluation will be undertaken mainly from a marketing perspective concerning the situation at hand, incorporating various marketing applications and related methodologies. Consequently, the evaluation will lead to the discussion and assessment of a substantial number of marketing principles and the application thereof. The marketing environment, competitive and customer analysis will be undertaken. After this marketing analysis has been completed therefore, the actual answer concerning potential segments to be targeted regarding expansion will be forthcoming. All of product, price, promotions and place, could be considered as being part of the organizational resources strategy, target market and marketing mix, consisting of the actual marketing strategy.
1.1. Products and Services
Vavavoom ice cream is innovated from local Tongkat Ali coffee, Kacip Fatimah coffee Manjakani coffe and Spirulina tea which is very popular among the locals. Some people are reluctant to take tea or coffee, thus the idea to use the extract of Tongkat Ali, Kacip Fatimah, Manjakani and Spirulina foe ice cream comes into reality. It is a healthier ice cream that consists of no artificial coloring and sweetener which can cause allergic reaction such as abdominal pain, hyperactivity, hives, nasal congestion, kidney tumors and many more. This product also used soy milk instead of dairy milk. Thus, this ice cream will not make consumer becoming fat, as soy milk is proven to have less fat and control calories in the body. Thus this product is suitable for current type of consumer who is more cautious about health. Besides that each and every flavors will bring a lot of benefits to customer. The benefits of each flavors will discussed below: 1.1.1Tongkat Ali benefits
* Anti-Fever Effects
In 1995 it was reported that the quassinoid from Tongkat Ali has an anti-fever effect. The quassiniod was two times more effective than aspirin. * Anti-Cancer
Researchers in America and Japan reported that some plant chemicals found in the quassinoids and alkaliods found in Tongkat Ali have an effect of inhibiting the growth of cancer cells in laboratory experiments, which included breast cancer cells, colon cancer cells and leukemia. * Anti-Oxidant Properties
Studies conducted by the Forest Research Institute Maylasia (FRIM) and the Department of Science, University Kebangsaan Maylasia (UKM) discovered that Tongkat Ali contains SOD (Superoxide dismutase), an anti-oxidant enzyme. * Thermogenic/Energy
Tongkat Ali increases body's metabolic rate and enhances blood circulation. These factors contribute to the heat-generating characteristics (thermogenic) of Tongkat Ali (Longjack). * Anti-Anxiety Effects
Studies conducted on mice showed that Tongkat Ali has an anxiolytic effect. * Tongkat Ali has a direct effect on the testosterone level or the testosterone tone in the human body. Since testosterone drives sexual performance, Tongkat Ali has its stake in man’s sexual drive....