INTERNATIONAL AMERICAN UNIVERSITY
PRESIDENTIAL BUSINESS SCHOOL
A Report on Marketing Plan of
Nepal Recycling Company Ltd.
In partial fulfillment of the MBA IInd semester project submission requirement
Submitted to :
Submitted by :
Mr. Sujan Raja Shrestha
Lecturer, Marketing Management
Niranjan P. Bajracharya
21 March 20, 2013
Table of Contents
I. Executive Summary
A. Summary of situation analysis
B. Summary of marketing objectives
C. Summary of marketing strategies
D. Budget summary
II. Situation Analysis
A. The Industry
1. History of the industry
Summary of Situational Analysis
In developed countries, the main motivations for waste reduction are frequently related to legislation, environmental protection, the scarcity of sites for landfills, and the risks associated with toxic materials. The same considerations apply in developing countries to large metropolitan areas that are subject to many economic and environmental pressures. Urban centres which do not have effective collection and disposal systems should not devote resources to developing waste reduction measures until adequate waste management systems are in place.
For this, or other reasons, solid waste managers in developing countries tend to pay little attention to the issue of reducing organic wastes which make up from 50 per cent to 90 per cent of the total waste generated. Management of solid waste is a growing concern in Nepal as urban population densities increase and flat usable land is in short supply. Although small urban centres were declared to be municipalities2, they suffer from a lack of infrastructural and technical resources to tackle the problem of waste management. With increasing public awareness about good health and a clean environment, solid waste management has now come to the top of the priorities of the municipalities in Nepal. When the environmental impacts of proposed landfills are being investigated, it is often found that residents refuse to accept landfill sites near their homes and local leaders from various political parties are often involved in protests against proposed landfill locations.
Though the Local Self Governance Act of 1999 has empowered municipalities to take every necessary action at the local level, the absence of elected representatives3 since 1998 has been causing difficulties in its implementation. Even though collection systems are still not in place, most of the municipalities are expressing their desire to develop final disposal systems. They are also promoting waste reduction, reuse and recycling among local communities. Some of the 58 municipalities in various parts of the country are providing effective house-to-house waste collection services and some are making good progress towards final disposal. For this review, communities and private sector service providers have been selected according to their present performance in waste reduction. Priority is given to those community-based organizations (CBOs) and non-governmental organisations (NGOs) that are playing effective roles in waste reduction at source, collection, processing and recycling. Table 1 provides details of the regions and municipalities in Nepal.
Where do we stand ?
Nepal Recycling Company’s area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use use as a consumer good. This recycled product will meet two critical needs: 1.
It will help people to better manage their organic wastes. 2.
It will give municipalities a feasible and cost effective alternative to landfilling the waste, and 3.
It will help meet the growing demand for organic soil enhancers and fertilizers. The material that will be recycled is human waste sludge.
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