Marketing Plan for a Catering Firm

Table of Contents
Executive Summary………………………………………………………………………………..2
1.0 Situation Analysis 4
1.1 Market Summary 4
1.2 Market Demographics 5
1.3 Market Needs 5
1.4 Market Trends 7
Market Forecast 7
1.5 Market Growth 7
1.6 SWOT Analysis 7
Internal Environment 7
External Environment 8
1.7 Competition 8
1.8 Product & Service offerings 11
1.9 Keys to Success 11
1.10 Critical Issues 11
2.0 Marketing Strategy 12
2.1 Mission 12
2.2 Marketing Objectives 12
2.3 Financial Objectives 12
2.4 Target Marketing 12
2.5 Positioning 13
2.6 Marketing Mix 14
2.7 Marketing Research 14
3.0 Financial Projections 16
3.1 Financials, Budgets, and Forecasts 16
3.2 Break-even Analysis 16
Break-even Analysis 16
3.3 Sales Forecast 16
3.4 Expense Forecast 16
4.0 Controls 17
4.1 Implementation Milestones 17
4.2 Marketing Organization 17
4.3 Contingency Planning 17
Bibliography 19

Executive Summary
Fresh n Healthy Catering House is a traditional catering company that serves the Dhaka market. Fresh n Healthy Catering House offers creative, healthy, and traditional food options for various traditional celebrations, parties in general, as well as the other types of congregation standbys. The service offerings are quite a change relative to the existing traditional market which is quite stagnant. Most people make the incorrect assumption that traditional means ordinary, boring food. This assumption prevails throughout the Bangalee community so there is not much demand for new offerings.
Fresh n Healthy Catering House will inject new life into the traditional catering market, leveraging the talent and culinary skills of the well trained chefs who have been employed to develop new and refurbished creative catering options. The marketing team’s advanced skills, industry insight, and a great market opportunity will allow Fresh n Healthy Catering House to reach profitability by the end of Year 1.

Marketing Plan
for
Fresh n... [continues]

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