Marketing Plan Cocacola Vietnam

Topics: Coca-Cola, The Coca-Cola Company, Marketing Pages: 13 (3510 words) Published: May 15, 2013
Hospitality Marketing MKT 4487


Marketing Plan for Coca Cola in Viet Nam


Dr. Ping He


Contents:Page No.

1) Executive Summary 3

2) Introduction 3

3) Marketing plan

3.1 Demographics analysis 4

3.2 SWOT Analysis 5

i) Strengths5

ii) Weaknesses5

iii) Opportunities5

iv) Threats6

4) Marketing Objectives6

5) Price Strategy7

6) Distribution 7

7) Advertising8

8) Promotion9

9) Multi Strategies10 11 12

10) Conclusions 12

11) References

1. Executive Summary

We have established this marketing plan after critically examining and thoroughly researching over it. It consists of examining market research, auditing situation analysis and carefully scrutinizing the soft drink industry and possibilities for Coca Cola in the market. We have carefully analyzed the internal and external business environments and critically examined the industry in general, considering all external threats and opportunities.

2. Introduction

In 1886, Coca-Cola was first introduced to the public, which attracted the attention of most people who enjoy the colorful and unique beverage. Today, the name Coca-Cola soft drinks is regarded as a symbol of America, not just in America but almost 200 countries around the world. The company strives to "fresh" market; enrich the workplace, environment protection and strengthening public communication. Coca-Cola operates in five areas: North America, Latin America, Europe, Eurasia& Middle East, Asia, and Africa.

| | |Type |Soft Drink (Cola) | |Manufacturer |The Coca- Cola Company | |Founder (s) |John S. Pemberton | |Country of Origin |United States | |Introduced |1886 | |Area Served |Over 200 countries | |Color |Caramel E-150d | |Flavors |Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola | | |Orange and Cola Raspberry. | |Employees |92,400 | |Servings per Day |1.6 Billion | |Website | |

3. Marketing plan

1. Demographic analysis

Vietnam's population is currently around 86 million people, an average annual increase of 947 thousand people. Vietnam is a country of many races: there are 54 ethnic groups,...
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