Preview

Marketing Plan Assignments

Powerful Essays
Open Document
Open Document
3220 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan Assignments
ASSIGNMENT COVER SHEET (to be completed by the student)

AIB student ID number:

Student name: Course name: Subject name: Subject facilitator:

A13284

Teaching Centre:

Jevon Jeffrey MBA Marketing Management Strategic Marketing

Mrs Michelle Thomas

No. of pages: Word count:

Sital College of Higher Education

DECLARATION

12

2446

I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment.

1

ASSESSMENT SHEET (to be completed by the examiner)

Student name:

Course name: Subject name: Assessor/marker:

COMMENTS

Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate



References: Kotler, Philip, and Kevin Lane Keller. Marketing management. 14th [ed.] ed. Upper Saddle River, N.J.: Prentice Hall, 2012 n.d. Web. 17 Sept. 2013. . Sheehan, Brian. Marketing management. Lausanne, Switzerland: AVA Pub. ;, 2011. Print. Sept. 2013. .

You May Also Find These Documents Helpful

  • Powerful Essays

    marketing plan

    • 4590 Words
    • 19 Pages

    The target market will carefully be selected based upon the size of the target group and the expected profitability. The costs of promoting Beyond the Bean have to fit the promotion budget of $6.000 which is a relatively small budget, so the promotion plan will mostly be based on the costs of the promotion tools. Moreover, the partners have two possible pricing scenario’s to decide from, the product pricing will again be based upon profitability. The final product offering can differ from also serving alcoholic beverages in the café or only non-alcoholic beverages. The final product offering will be based on suitability, convenience and…

    • 4590 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    taste, convenience, and health benefits, but it will differentiate itself as a ‘fun’ brand. This will be done through an…

    • 8171 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan

    • 6064 Words
    • 25 Pages

    SWOTT – An analysis of the CuddleSmart finding its strengths, weaknesses, opportunities, threats and trends in the market.…

    • 6064 Words
    • 25 Pages
    Good Essays
  • Better Essays

    Marketing Plan Example

    • 3830 Words
    • 16 Pages

    Star Software, Inc., is a small, family-owned corporation in the first year of a transition…

    • 3830 Words
    • 16 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Plan Topic

    • 493 Words
    • 2 Pages

    Samsung Group is a South Korean based company that offers wide variety of electronic products such as laptops, televisions, and mobile phones. Their latest mobile phone is the Samsung Galaxy S III, an Android platform phone that is set to compete with the iPhone. Samsung mobile phones received much appreciation in other countries such as Asian and European countries wherein it dominates the markets in the said countries. However, here in the United States, is faces tough completion over the iPhone from Apple.…

    • 493 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank for the duration of one year. The budget given to us is £10 million.…

    • 2473 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan Exercise

    • 460 Words
    • 2 Pages

    I think that Apple can find out who frequently uses their products by doing some marketing research. For example, they can find out which age group seems to be using more of their products, or even which gender buys them. This can help them design and produce their future products more efficiently.…

    • 460 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Marketing Plan

    • 5739 Words
    • 23 Pages

    Shoelala is a women-shoe store nationwide. Shoelala have an unmatched, extensive selection of different shoes. Generally, the size of Shoelala' selection is cost prohibitive due to all the different sizes that must be stocked per style. Shoelala has a unique business model that allows them to have an extensive selection at the cost of only stocking one size per style. This is accomplished through a special relationship with the wholesaler so it can receive a customer's needed size within two days. Rush overnight shipping is available at additional cost.…

    • 5739 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan

    • 528 Words
    • 3 Pages

    The purpose of this course is to ensure that each student develop an understanding of Marketing and how to apply marketing knowledge. For this assignment you will create a marketing plan for a fictional restaurant/food service establishment in the Niagara Region. The primary aim of your strategic plan is to get the reader excited about the restaurant/food service establishment you have been planning. That is, upon reading the document the reader should have a full understanding of how the business will function and how the product will be positioned in the minds of consumers. It should be very clear from your discussion of the Marketing Mix who your intended customers are and how you plan to bring them to your facility.…

    • 528 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Internal Marketing – The primary focus is on the marketing department, senior management and other departments within the organization.…

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Plan

    • 747 Words
    • 3 Pages

    Company- Pilipino Star NGAYON is the leading tabloid of daily nationwide circulation in the Philippines. It is a sister newspaper of The Philippine Star, and both newspapers were born after the 1986 People Power Revolution that ousted dictator Ferdinand Marcos to usher in a new era of democracy which has long been suppressed during the dark ages of martial rule. The founding chairperson of both papers was Mrs. Betty Go-Belmonte (deceased) wife of Quezon City MayorFeliciano Belmonte. Go-Belmonte was among the brave women who challenged the dictatorial rule of Marcos and advocated for the return of Philippine democracy. She put up, first, Ang Pilipino Star NGAYON on March 16, 1986 a few weeks after the EDSA Revolution and later the Philippine Star in support of the newly restored democracy with President Corazon Aquino at the helm. While Pilipino Star NGAYON is related to the Star Group of Publications, it is a separate corporation in itself (Pilipino Star NGAYON Inc.).Unlike its flagship newspaper the Philippine Star which has several stockholders, Pilipino Star NGAYON is a tabloid which is solely under the proprietorship of the Belmonte family. A few years ago, another tabloid under Pilipino Star NGAYON Inc. was born. It is called PM or Pang-Masa which means catering to the gressroot readers.…

    • 747 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    marketing plan

    • 273 Words
    • 2 Pages

    Pinoy Best Silog Pinoy Best Silog is a locally owned fast food outlet that will be positioned as an local franchise through our creative approach to the company's image and detail presentation. Pinoy Best Silog will provide a combination of excellent food at value pricing, with fun packaging and atmosphere, Pinoy Best Silog is the answer to an increasing demand for snack-type fast food.…

    • 273 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Plan

    • 5520 Words
    • 23 Pages

    An estimated 180 million of the World’s population are visually disabled. The 3rd.Philippine National Survey of Blindness conducted last year showed that about 3,500,000 (4.62%) Filipinos are visually impaired in one or both eyes. They are either afflicted with bilateral low vision (1.64%), monocular low vision (1.33%), monocular blindness (1.07%), or bilateral blindness (0.58%).…

    • 5520 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan

    • 1108 Words
    • 5 Pages

    Daiso’s stores is a store where you can buy all thing with just 2 Singapore Dollar. Daiso provide a unique experience of curiosity and enjoyment for thousands of customers to go home satisfied, not only in Japan, but also all over the world. Wide range of stores, products, and highly competitive prices never fail to satisfy the discerning customer. There is something that no other company is able to imitate. Three values of “Quality,” “Variety,” and “Uniqueness.” These three strengths are the pillars of daiso success. There is no other company like this today. New values never seen anywhere else, combined with exclusive business strategies that bring joy and amazement to customers worldwide are what keep Daiso moving ahead of the competition. Daiso carries nearly 70.000 products, and almost all of them were developed in house with excellent quality and design. Daiso also have over 3000 stores now, not only in japan but all over the world, making it possible to provide high quality products at lower costs. Daiso itself is very successful in its own country japan. Ranked Number 1 in a row among female shoppers in the customer satisfaction ranking, 2nd place four times in a row in the overall ranking, Ranked among the top 100 “Famed Business People in the Heisei Era” in “Nihon Keizai Shimbun”. The President of daiso, Mr. Hirotake Yano, was selected as a famed business people in Heisei Era by the Nihon Keisei Shimbun from all among 3.6 million businesses in japan. And Daiso also ranked 23 in Brand Japan 2010.…

    • 1108 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Plan Sample

    • 628 Words
    • 3 Pages

    We don’t have direct supplier so we buy our raw materials at a higher price…

    • 628 Words
    • 3 Pages
    Satisfactory Essays

Related Topics