Marketing Plan

Lahore   College For Women University Jail Road Lahore (LCWU)

SUBMITTED TO:

                              MISS MEHTAB-UN-NISA

SUBMITTED BY:
          Wanher Liaqat

SUBJECT:
MARKETING

TOPIC:
MARKET PLAN (PEPSI)

SUBMISSION DATE:

                            3rd April, 2012

COMPANY NAME:
                         
                                PEPSI INTERNATIONAL

COMPANY PRODUCT:

                                      SOFTDRIKNS
                                      CARBONATED DRINKS
                                    JUICES


Table of Contents

1: Strong vs. Weak
2: Executive Summary
3: Company Description
4: Mission Vision
5: Goals & Objectives
6: Core Business Area
7: SWOT Analysis
8: Industry Analysis
9: Marketing Mix
10: Target Market
11: Market Strategy
12: Marketing Environment
13: Points of Difference
14: Conclusion
15: Pepsi Organizational Chart/Department

1: Strong Vs Weak
Pepsi and Coca Cola are strong competitors. In Pakistan Pepsi is the market leader and Coca Cola is its competitor. But globally Coca Cola is pioneer and Pepsi is follower. The Pepsi makes defense strategies so that it can maintain its position in the market. While Coca Cola is a challenger and it makes attack strategies so that it can become the market.

2: EXECUTIVE SUMMARY

The purpose of this marketing plan is to develop an understanding about how PEPSI is marketed and distributed in the market (Product, Price, Promotion and Distribution). In this project different analysis are performed such as, Company image, mission statement, goals & objectives, core business areas, SWOT Analysis, Industry Analysis, Marketing Program, target markets, Marketing Strategy, Marketing Environment, Point of Differences& Positioning
At the end it was discussed that what are the core marketing strategies that make PEPSI the more powerful brand.

3: COMPANY HISTORY

Pepsi Cola International is world-well-known... [continues]

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