Marketing Plan

Marketing Plan

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Marketing Strategy presented in Question and Answer Format

How can MLP be sure the CSOs will want the SRC ?
How can MLP make money with a SRC design ?
Why would an auto maker want to take a risk on producing the SRC ?
How can MLP demonstrate that a market exists ?
How big must the random sample of end users be ?
Where will the SRC be test marketed ?
What is a sufficient volume of SRC production to justify the cost of an auto plant?
If the SRC is feasible, why haven't the auto companies done it already ?

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How can MLP be sure the CSOs will want the SRC ?

Mobility For A Living Planet (MLP) will study the operating conditions and business practice of European CSOs. Top of the list is the parking situation. For example : what percentage of shared cars are parked curb side, open lot and parking garage ? If 90% are parked in groups of only 2 at curbside then perhaps the SRC needs to have a different body design. What is the typical width of a curbside space ? Could a short enough vehicle park perpendicular to the curb ? How expensive would it be to install a curbside electrical charging station ? If a large fraction park in parking garages then what is the ceiling height limitation ?

Other questions to consider are seating capacity, cargo capacity, and trip length. What is the distribution of trip lengths over a week ? If most days are spent making many short trips totalling only 30 miles, then a plugin hybrid with conventional batteries would be able to operate for most of the time in all electric mode. Although the average miles per day is 50 for some CSOs, the median day in a week might only be 30. It only takes one day of long trips, say 170 miles, to drive the weekly average up to 50.

MLP will seek to obtain information on all costs of operation for... [continues]

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