marketing plan

Topics: Marketing, Marketing plan, Management Pages: 3 (656 words) Published: October 18, 2014
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Executive Summary

SENIOR MARKETING MANAGER, RETAIL & TRADE
Fresh N' Famous Foods Inc. - Chowking
October 2010 – December 2012-2013 until 2014 forecast
Define strategic directions. Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to grow the business in a given territory and/or region. Craft and execute competitive and breakthrough sales strategies that will promote and generate sales and profit opportunities Selected Contribution successfully developed Key National Programs that generated 2-digit positive growth for the region. Targeted sales-building programs that induced more customers to consume the product; creatively institutionalized the Vertical Theme, patterned with consumer behavior and consumer spending habits that resulted to a more-exciting program execution and participation. Successfully crafted Trade Area Activations through creative sales program executions and effective merchandising that resulted to a more dynamic product-to-consumer communication and interaction. LOCAL STORE MARKETING MANAGER

Fresh N' Famous Foods Inc. - Chowking
January 2001 – January 2014
Managed and worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Designed and implemented regional sales promotions and developed marketing programs to activate brand communication within the region. Provided direct support to the Marketing Manager. Developed and managed the Local Store Marketing Manual to aide managers in understanding the ways in developing a specific sales program; developed and implemented the Local Store Marketing Toolbox - a sales promo kit to guide regional mangers in their vie for trading area domination

Strategically developed programs that will create and sustain brand awareness in a given region or territory - promotional programs that generated an additional 20% increase in sales. Successfully...
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