MARKETING PLAN
1.0 Executive Summary
RIC AND REMY’S Bakeshop is a sole proprietor operating business here in Zamboanga City. A progressive, socially oriented enterprise continually seeking to provide high quality baked products for its market sector targets.
RIC AND REMY’S Bakeshop seeks to keep its organizational structure procedures and business operation such that it will constantly uphold the valuable service to its customers, maintain equitable relationship with its employees and to contribute to the economic development of the city and the region.
There are several Marketing priorities that are crucial to ensure a successful penetration into the market. The first priority is to build awareness of its products within its segments and expanded branches. This will be accomplished through the years to come. Secondly, continuing to provide the customers delicious and high quality baked products in order to generate positive outcomes along with the other players in the business industry.
2.0 Situational Analysis
With over twenty five years experience RIC AND REMY’S Bakeshop offers expertise in the Business industry of baking pastries and baked products. Currently, it focuses on providing the consumers the satisfaction.
The current breakdown of the business services RIC AND REMY’S Bakeshop provides is 75% Baked Products (Breads) and 25% Pastries (cakes, delicacies, etc.). Its current standing in the business industry is quite remarkable and total sales are increasing annually, The Establishment is purchasing space from various locations for its expansions. Due to its increasing sales, RIC AND REMY’S Bakeshop is able to keep their product’s prizes substantially along with other bakeshops. And this results the bakeshop to continue in prevailing market rates to its consumers. Consumers are then able to acquire products that can satisfactorily satisfy the amount they pay. By expanding into branches, RIC AND REMY’S Bakeshop will have the
RIC AND REMY’S Bakeshop is a sole proprietor operating business here in Zamboanga City. A progressive, socially oriented enterprise continually seeking to provide high quality baked products for its market sector targets.
RIC AND REMY’S Bakeshop seeks to keep its organizational structure procedures and business operation such that it will constantly uphold the valuable service to its customers, maintain equitable relationship with its employees and to contribute to the economic development of the city and the region.
There are several Marketing priorities that are crucial to ensure a successful penetration into the market. The first priority is to build awareness of its products within its segments and expanded branches. This will be accomplished through the years to come. Secondly, continuing to provide the customers delicious and high quality baked products in order to generate positive outcomes along with the other players in the business industry.
2.0 Situational Analysis
With over twenty five years experience RIC AND REMY’S Bakeshop offers expertise in the Business industry of baking pastries and baked products. Currently, it focuses on providing the consumers the satisfaction.
The current breakdown of the business services RIC AND REMY’S Bakeshop provides is 75% Baked Products (Breads) and 25% Pastries (cakes, delicacies, etc.). Its current standing in the business industry is quite remarkable and total sales are increasing annually, The Establishment is purchasing space from various locations for its expansions. Due to its increasing sales, RIC AND REMY’S Bakeshop is able to keep their product’s prizes substantially along with other bakeshops. And this results the bakeshop to continue in prevailing market rates to its consumers. Consumers are then able to acquire products that can satisfactorily satisfy the amount they pay. By expanding into branches, RIC AND REMY’S Bakeshop will have the