marketing plan

Topics: Marketing, Marketing plan, Strategic management Pages: 27 (4430 words) Published: June 23, 2014
BUSINESS PLAN

GLOBAL
NECESSITY
ANALYSIS CO
LTD

PREPARED ON
11th MAY 2014
pg.

PREPARED BY:
RAMCHURUN GOWRESHDUTH
VERIFIED BY:
SUMBHOO GIRISH &
CHADEE NITISH

TABLE OF CONTENTS...................................................................................................................................... i CONFIDENTIALITY ........................................................................................................................................ iv EXECUTIVE SUMMARY .................................................................................................................................. v 1.0

VISION, MISSION & GOALS ............................................................................................................... 1

1.1 Vision Statement ................................................................................................................................. 1 1.2 Mission Statement .............................................................................................................................. 1 1.3 Company goals .................................................................................................................................... 1 2.0 COMPANY OVERVIEW ............................................................................................................................. 1 2.1 Company History ................................................................................................................................. 1 2.2 Legal .................................................................................................................................................... 1 2.3 Board of Directors ............................................................................................................................... 2 3.0 MARKETING PLAN - EXTERNAL AND INTERNAL ANALYSIS ...................................................................... 3 3.1 Overview of market ............................................................................................................................ 3 3.2 Macro Environment ............................................................................................................................ 3 3.2.1 Political ......................................................................................................................................... 3 3.2.2 Economic ...................................................................................................................................... 3 3.2.3 Social ............................................................................................................................................ 3 3.2.4 Technological ............................................................................................................................... 3 3.2.5 Legal ............................................................................................................................................. 4 3.2.6 International ................................................................................................................................ 4 3.2.7 Environment................................................................................................................................. 4 3.2.8 Demographic ................................................................................................................................ 4 3.3 Future trends ...................................................................................................................................... 5 3.4 Porter’s Five Forces Model ................................................................................................................. 6 3.4.1 Bargaining power of suppliers ..................................................................................................... 6 3.4.2 Bargaining power of customers...
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