marketing plan

Topics: Marketing, Target market, Pricing Pages: 11 (1728 words) Published: May 2, 2014

HOLY CROSS OF DAVAO COLLEGE
STA. ANA AVENUE, DAVAO CITY

In Partial Fulfillment of the Requirements in
MM6 (7:15-8:15)
Marketing Management

SONIC CORPORATION

Submitted by:
Assley A. Martinez
BSBA/HRDM-3

Submitted to:
JOSIE D. FUENTES, MM
Instructor

MARCH 2014

SONIC CORPORATION
MARKETING PLAN

VISION, MISSION, COMPANY’S OBJECTIVES

Question: What should Sonic’s mission be?
MISSION
Sonic Corporation is committed in producing affordable state-of-the-art mixing equipment that will provide standard and customized solutions to different musical electronics that meets the needs of the costumers in terms of music electronics satisfactions. MARKETING OBJECTIVES

Our primary marketing objectives are to:
To provide costumed-designed and standard equipment that will save time and money. To increase the sale of all mixing equipment to 20% every year. To meet the needs of our customers all over the globe in their needs to music electronics.

Question: How would you define the major competitive scopes within which Sonic’s will operate? Competitive scope can have a powerful effect on competitive advantage, because it shapes the configuration and economics of the value chain. In this case the major competitive scope which Sonic will operate will be: Geographic Scope and Degree of Integration. Geographic scope in terms of the wide range of industries/markets that Sonic is handling and dealing with. As Degree of Integration is concerned Sonic Corp. is providing free delivery and shipment of their products in all areas of the globe.

Business Analysis, Target Market, Promotional Strategy

Question: Which variable should sonic use to segment its customer markets?
Every individual has a different taste in music especially in the gadgets they are comfortable to use. We identify the following target segment: Professionals – there are some professionals’ who wants to spend the rest of their time just to unwind from the stressful work. Age – 20-40 years of age.

Family - who is so into music or music lover.

Question: If sonic is pursuing business customers, which variable should be used to segment business markets?
As we introduce the product to the market the company is always in the perception that we will produce it to a bigger industry. Sonic Corporation is looking forward to have a bigger sale than the expected output the company is expecting. That’s the reason why we at sonic corporation are doing our best in advertising and promoting our products in the market.

Question: What differentiates Sonic’s shelf stereo from competing products? How can sonic use differentiation to develop and communicate a powerful positioning strategy?
Sonic shelf stereo has the following features: Wireless Streaming with Bluetooth Connectivity, 260 Watts Output of Pure Audio Excitement, Giga Sound Blast, and Radio Recording Feature. Through these advantages the sonic can reassure the consumer that the product has the desirable quality that meets the consumer’s satisfactory needs and wants.

Product Life Cycle

Question: In developing your positioning, identify the benefits most valued by your target costumers. In which stage of the product life cycle would you place Sonics shelf stereo system? The benefits that we can assure to all our costumers is quality of our products, user friendly and the affordability of our shelf stereo system. We also ensure that they will have that satisfaction as they use our product through the quality of sound it will produced and the adjustable frequency of the stereo based on the mode of the listener. As to the product life cycle of the sonic shelf stereo, we believed that the sonic shelf stereo is still on its maturity rate. Though there are many products that are being introduced to the market that is smaller, lighter and user-friendly gadgets still there are some consumers who...
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