Marketing Plan

MG303 MARKETING PLAN
ISLAND PORRIDGE (Fiji) LTD

NO | NAME | TUTORIAL | ID # |
1 | Mitieli Cama | Tuesday 9-10AM | S11029763 |
2 | James Fakaua | Tuesday 9-10AM | S11041505 |
3 | Perelini Lameko | Tuesday 9-10AM | S11048462 |
4 | Filimoni Pelemato | Tuesday 9-10AM | S11039618 |

SEMESTER 1 2010


DECLARATION FORM

As a unified group, [Mitieli Cama, James Fakaua, Perelini Lameko and Filimoni Pelemato], hereby declare that this assignment is our own piece of work and any assistance taken has been acknowledged. All members have equally contributed towards this assignment.  

NAME | ID NO. | SIGNATURE |
Mitieli Cama | S11029763 | |
James Fakaua | S11041505 | |
Perelini Lameko | S11048462 | |
Filimoni Pelemato | S11039618 | |









TABLE OF CONTENTS
TITLES PAGE NUMBER

Declaration
Table of Content
Executive Summary
Introduction
Company Analysis
SWOT Analysis
SITUATION ANALYSIS
(i)Competitor Analysis
(ii)Customer Analysis
Marketing Strategies
MARKETING PLAN
  (A) Marketing Objective
(i)Target Market
(ii)Expected Sales
(iii)Profit Expectations
(iv)Market Penetration and Coverage Introduction
(B) Product Adaptation/Modification
(i)Core Component
(ii)Packaging Component
(iii)Support Services Component
(C) Promotion Mix
(i)Advertising
(ii)Sales Promotion
(D) Distribution
(i)Port Sélection
(ii)Transport Mode Sélection
(iii)Documentations Required
(iv)Insurance Claims
(v)Freight Forwarders
(E) Channel of Distribution
(i)Wholesale Middleman
(ii)Import/Export Agents
(iii)Warehousing
(F) Terms of Sales
(i)Free on Board
(G) Method
Performa Financial Statements & Budgets... [continues]

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