Marketing Plan

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Twasul Future Center (TabTop,SATC)

MARKETING PLAN

Prepared for:

[SPECIFY]

Prepared by:

KHALED ALSAWY
CEO

[DATE]

Table of Contents

Statement of Confidentiality & Non-Disclosure3

EXECUTIVE SUMMARY4

1. SITUATION ANALYSIS5
1.1 Industry Analysis5
1.2 Sales Analysis6
1.3 Competitive Analysis7
1.4 Customer Analysis9
1.5 SWOT Analysis9
1.6 Analysis of Marketing Activities (if applicable)10
2. OBJECTIVES12
2.1 Corporate Objectives12
2.2 Marketing Objectives12
3. MARKETING STRATEGY13
3.1 Market Segmentation Strategy13
3.2 Targeting Strategy13
3.3 Product Life Cycle14
3.4 Potential Strategies14
3.5 Core Strategy15
4. MARKETING PROGRAMS17
4.1 Marketing Mix17
4.2 Loyalty Programs20
4.3 Customer Service & Support20
4.4 Market Research20
4.5 Personal Selling20
4.6 Trust and Credibility20
4.7 Trade Promotions20
5. IMPLEMENTATION PLAN21
5.1 Product Design and Development21
5.2 Marketing & Sales21
5.3 Distributors25
5.4 Resource Requirements25
5.5 Scheduling25
6. PERFORMANCE EVALUATION AND MONITORING27
6.1 Monitoring Ad Campaigns27
6.2 Sales Analysis29
6.3 Profit and Loss Statements31
6.4 Meeting Schedule31
6.5 Customer Profiling31
6.6 Salesforce Evaluation32
7. FINANCIAL INFORMATION34
7.1 Financial Capsule34
7.2 Financial Assumptions34
7.3 Budget34
7.4 Sales Projections (5 years)36
8. CONTINGENCY PLANS38
8.1 Symptoms of Failure38
8.2 Alternative Strategies38
APPENDICES39

Statement of Confidentiality & Non-Disclosure

This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with Twasul Future Center (TabTop,SATC). The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.

The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without Twasul Future Center (TabTop,SATC)'s express written consent.

Twasul Future Center (TabTop,SATC) retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.

BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.

EXECUTIVE SUMMARY

The Executive Summary is a synopsis of the entire marketing plan. Since some investors only read this section to determine whether they should spend more time evaluating your plan (and company), it should highlight the main elements of your plan and business strategy, and create a desire to read the rest of the document.

Briefly summarize the following:
* Current Situation, Company Mission & Objectives * Product/Service Description
* Marketing Objectives
* Major Marketing Programs & Strategy
* Expected Marketing and/or Financial Results
* Keys to Success

The subjects above should contain the answers to the following questions: * Who? (who is your company? who is target customer?) * is (Tablet PC and Mobile Phone) to different segments of customers over the world To be within 3 years 1st company offers Tablet PC for Education. * TabTop As an international Telecom Company that aims to be famous & trusted by introducing superior Tablet PC...
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