Marketing Plan

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Running head: MARKETING PLAN SHED KING FEEDER

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MARKETING PLAN FOR THE SHED KING FEEDER by Erik K. Iwen

Project Committee: Robert Hoffman, Sponsor David X. Swenson, Reader Approved: December 17, 2011 Submitted in partial fulfillment of the requirements for the degree of Master of Arts in Management, The College of St. Scholastica, Duluth, MN.

UMI Number: 1506399

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MARKETING PLAN SHED KING FEEDER

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Table of Contents Abstract ................................................................................................................................3 Introduction .........................................................................................................................4 Literature Review.................................................................................................................6 New Product Development ................................................................................................11 Shed King Feeder Prototype ..................................................................................11 Patenting ............................................................................................................................13 Patent Search ..........................................................................................................13 Date of Conception ................................................................................................14 Filing a Patent ........................................................................................................15 Marketing Plan ...................................................................................................................18 Price .......................................................................................................................18 Promotion...............................................................................................................19 Place .......................................................................................................................19 Competitor Analysis ..............................................................................................24 Target Market.........................................................................................................29 Product Life Cycle .................................................................................................31 Marketing Plan Execution......................................................................................33 Goals .....................................................................................................................33 Financial Analysis ..............................................................................................................34 Conclusion .........................................................................................................................39 References ..........................................................................................................................40

MARKETING PLAN SHED KING FEEDER Abstract

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The purpose of this paper is to explain the keys to developing a new product and to craft a marketing plan and financial analysis for a new invention, the Shed King Deer Feeder. This invention is used to provide food to deer during the winter months, monitor the...
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