Marketing Plan

Topics: Johnson & Johnson, Robert Wood Johnson I, Robert Wood Johnson II Pages: 10 (2882 words) Published: March 14, 2013
More Than A 
Century Of Caring
1886 – 2012
Three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found Johnson & Johnson in New Brunswick, New Jersey, U.S. 1888
The Company publishes "Modern Methods of Antiseptic Wound Treatment," which quickly becomes one of the standard teaching texts for antiseptic surgery. It helps spread the practice of sterile surgery in the U.S. and around the world. 1888

Johnson & Johnson pioneers the first commercial first aid kits. The initial kits are designed to help railroad workers, but soon become the standard in treating injurie 1894
Johnson & Johnson launches maternity kits to make childbirth safer for mothers and babies. JOHNSON'S® Baby Powder goes on the market. Its success leads to the Company's heritage Baby business. 1896-1897

Employees manufacture the first mass-produced sanitary protection products for women, a huge step forward in women's health. 1898
The Company is the first to mass produce dental floss to make it affordable so that people can take better care of their teeth. The floss is originally made from leftover suture silk. 1900
The tradition of providing disaster relief begins when the Company donates products and money to help the citizens of Galveston, Texas, in the aftermath of a hurricane. 1901
As part of its commitment to first aid, Johnson & Johnson publishes the first First Aid Manuals, using proven best practices from leading physicians. The manuals are packaged with the Company's First Aid Kits 1906

Within hours of the San Francisco Earthquake, Johnson & Johnson donates products and money to help the citizens of San Francisco, the largest amount of help from any organization. 1910
James Wood Johnson takes over the leadership of Johnson & Johnson until 1932. 1921
BAND-AID® Brand Adhesive Bandages, invented by employee Earle Dickson in 1920, go on the market. They are the first commercial dressings for small wounds that consumers can apply themselves. 1924
Our first overseas operating company opens in the United Kingdom. 1930-1931
The Company expands to Mexico and South Africa (1930) and to Australia (1931). 1931
A Johnson & Johnson operating company pioneers family planning products with ORTHO-GYNOL®, the first prescription contraceptive gel. This was based on the need for trusted family planning products. 1932

Robert Wood Johnson II, son of the Company founder by the same name, begins leadership of Johnson & Johnson. Known as General Johnson, he transforms the Company into a global decentralized Family of Companies. 1937

The Company expands to Argentina and Brazil. Ortho Research Laboratories, Inc. is established in Linden, New Jersey, to make women's health products. 1943
General Robert Wood Johnson writes Our Credo, which remains the guiding philosophy of Johnson & Johnson. 1944
Dr. Philip Levine, the discoverer of the human rH factor, joins Ortho Research Laboratories, creating the beginnings of the worldwide diagnostics business. Johnson & Johnson goes public, with a listing on the New York Stock Exchange. 1949

Ethicon, Inc. is formed from the Company's heritage suture business. 1954
JOHNSON'S® Baby Shampoo with NO MORE TEARS® formula enters the market as the first mild and soap-free shampoo designed to be gentle enough to clean babies' hair but not irritate their eyes. 1954
JOHNSON'S® Baby Shampoo with NO MORE TEARS® formula enters the market as the first mild and soap-free shampoo designed to be gentle enough to clean babies' hair but not irritate their eyes. 1959
Johnson & Johnson acquires McNeil Laboratories in the U.S. and Cilag Chemie, AG in Europe, giving the Company a significant presence in the growing field of pharmaceutical medicines. One McNeil product, TYLENOL® (acetaminophen) elixir for children, is the first prescription aspirin-free pain reliever. A year later, it becomes available without a prescription and earns status as the pain reliever...
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