1.0 Executive Summary
Injectable Security Solutions is a start-up security solutions research, and development company. ISS is currently developing and marketing a tracking device for current prisoners, new prisoners, and parolees. ISS is not the first to market this technology, but the first to impregnate a RFID tracking chip into the chest cavity of the persons being detained. With the current prison population overcrowding facilities, ISS is offering state, federal and private prison systems a unique way to ease overcrowding by allowing less violent offenders home arrest while having the capability of keeping tabs on the whereabouts of the entire prison population. With the ever increasing strain on state and local governments to keep track of sex-offenders, ISS offers users the ability to locate prisoners or parolees at all times with quick notification to authorities of violators.
Injectable Security Solutions will achieve fast, significant market penetration through an extensive marketing and training program. Long-range research and development of new security technologies coupled with a double-digit growth rate in prison population will keep ISS with an extraordinary opportunity for market growth.
Injectable Security Solutions will sell its products initially through a small sales force of fifty representatives located in every state. This approach will allow ISS to better understand who is served, what their specific needs are, and how ISS can better communicate, and train them. By the end of the year, ISS will have developed strong account relationships, and will be able to sell some of its products and services on the internet.
2.0 Situation Analysis
Injectable Security Solutions (ISS) is entering its first year of operation. Its product is based on the successful animal tracking RFID devices. Marketing will be the key to the development of brand and product awareness as well... [continues]
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(2007, 10). Marketing Plan. StudyMode.com. Retrieved 10, 2007, from http://www.studymode.com/essays/Marketing-Plan-123391.html
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