The four major competitors, Pizza-Hut, Papa John's, Domino's, and Little
Ceasers are the market leaders in the take-out pizza industry. Having a strong brand
equity in the take-out pizza industry allows a company to gain a significant advantage
in the market. Customers in the take-out pizza industry place a high value on the product
quality and price of a company. Maintaining a good reputation is very important in this
industry for companies because customers will build a relationship with the company and
will keep on coming back or ordering from that company if they feel like they are getting
a good deal. Even though the take-out pizza industry is very competitive, many investors
will surely be looking for investment opportunities in the years to come due to the growth
potential in the industry.
The demographic factors in the take-out pizza industry have provided new
positive opportunities for companies in the industry. Economic factors can also influence
the industry in a positive or negative way during a good or bad economy. Ecological
factors such as rising prices in gas and rising prices on dairy products has hurt the
industry. Technological factors are helping companies meet new customer needs and
demands and are opening up new opportunities for companies all around the world.
Political and legal factors have not had a tremendous recent impact on companies in the
industry. Cultural factors that have affected the take-out pizza industry have been
primarily the increase in consciousness of health and fitness among the public in the
Those factors that are close to a company, that affect its ability to serve its
customers, are called its microenvironment. There are several factors that affect the
microenvironment of a company in the take-out pizza industry mentioned in this report.
Cite This Essay
(2005, 11). Marketing-Pizza Industry. StudyMode.com. Retrieved 11, 2005, from http://www.studymode.com/essays/Marketing-Pizza-Industry-71954.html
"Marketing-Pizza Industry" StudyMode.com. 11 2005. 11 2005 <http://www.studymode.com/essays/Marketing-Pizza-Industry-71954.html>.
"Marketing-Pizza Industry." StudyMode.com. 11, 2005. Accessed 11, 2005. http://www.studymode.com/essays/Marketing-Pizza-Industry-71954.html.