Marketing Paper Bose Sounddock® Series Ii Digital Music System

Topics: Loudspeaker, Home cinema, Remote control Pages: 6 (1668 words) Published: April 4, 2011
The Bose SoundDock is among the latest in a long line of superbly designed and engineered products. Founded in 1964 by Dr Amar G Bose, the company has always had a reputation for innovative design and high quality products with a focus on pushing the boundaries to produce technically superior sound systems that look as good as they sound. As more and more people turn to iPod, MP3 and similar systems for their main access to music, a home stereo system that accommodates them is a necessity. The Bose SoundDock Digital Music System is a speaker sound system which is compatible with Apple's iPod and Apple's iPhone. The SoundDock series II was released on September 18, 2008 Bose released an updated SoundDock Series II replacing its previous version. The change was most likely accelerated because Apple changed the way they charge their iPods.

Bose SoundDock Series II
The SoundDock includes an infrared remote that can control an iPod from across a room. The iPod and SoundDock system can also be operated without the remote. When an iPod is docked, all of its controls are accessible, with one-button volume controls available on the SoundDock system's enclosure. The SoundDock can also charge and in the absence of the wall charger will charge up any iPod made before fall 2008. After Bose released the SoundDock series II, the original SoundDock was discontinued in the United States. The improved remote controls system power and volume, and now lets you navigate among your iPod playlists. There's also an auxiliary jack for bringing Bose sound to your DVD/CD player, MP3 players or other portable devices. Dimensions: 6.65” height by 11.91” width by 6.48”

Price: $299.95

Items Included in the Box
Remote control handles power, volume, track seek and iPod playlist navigation from almost anywhere in the room.

Auxiliary input lets you play other audio sources, such as a portable DVD player, CD or other MP3 player.

Proprietary acoustic design provides efficient, high quality audio reproduction from a very small system.

iPod charger charges docked iPod/iPhone whenever system is plugged in, even while playing.

Volume control buttons located directly on system for when remote control is not readily available.

Bose® digital signal processing circuitry enables finer control over the sound for more consistent, lifelike music reproduction even at low volume levels.

Background on Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, professor of electrical engineering at the Massachusetts Institute of Technology. The company is based in Framingham, Massachusetts. The interesting story was that it was started by accident. Dr. Bose wanted to award himself a set of speakers for graduating at M.I.T. The set of speakers he purchased disappointed him, and made the effort to create the speakers he envisioned. He believed that lifelike sound was the best sound, much like one would experience in a concert hall. The company established itself with its first speaker, and introduced the 901 Direct/Reflecting® speakers in 1968. It has also led in the home entertainment industry in award-winning products such as the Lifestyle home entertainment system and the Wave Radio. Bose Corporation's commitment to research is what fuels the company. A privately held company, all profits are directed to research and providing new and innovative technology. Its philosophy is about the music and not the equipment as the benefit for their customers. The company has also applied its research outside of audio. They have worked with the military, aerospace and medical industries. Bose Corporation develops sound solutions for entertainment, home audio, aviation, and automotive industries in the United States and internationally. The company also provides professional sound systems for auditoriums, hotels, performance centers, and other venues; loudspeakers, controllers,; and...
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