Marketing Paper

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  • Topic: Italy, Veneto, Naples
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STONE CASTLE
Marketing Class

Professor: Arni Arnthorsson
2013
Liridon Imeri
STONE CASTLE
2/15/2013
STONE CASTLE
Marketing Class

Professor: Arni Arnthorsson
2013
Liridon Imeri
STONE CASTLE
2/15/2013

I
I. Introduction
Italy is the place where I decided to bring new company of wine. The company will be Stone Castle that is Kosovar Company. As we know Kosovo especially Rahovec is known all over the world for grapes and winery products. So, we as a company decided to bring our company in Italy. The first step is to find a place where we will be located. Second step is to build everything that is needed in order to open a new successful and very competitive company. Third to get the new technology of machinery and complete the factory. The fourth part is transporting the harvest grape from Kosovo to Italy by train and then in Italy will be produced the final products which are: Cabernet Sauvignon Reserve, Cabernet Sauvignon, Pinot Noir, Vranac Premium, Amphora, Red Wine, Merlot. The product will be very competitive and with high quality but lower price. The reason why we will sell our product in Italy, is that the wine in Italy is drunk a lot. We as a company will try to offer our product in whole territory of Italy and also in neighbor countries with order.

II. Brief History for Italy
Italy is a country in south-western Europe, comprised largely of a boot shaped peninsular which extends out into the Mediterranean, as well as a region on the core landmass of the continent. Italy is bordered by Switzerland and Austria to the north, Slovenia and the Adriatic Sea to the east, France and the Tyrrhenian Sea to the west, and the Ionian Sea and the Mediterranean to the south. The country of Italy also includes the islands of Sicily and Sardinia. The history of Italy can be characterized as two periods of unity separated by a millennia and a half of division. In the sixth to third centuries BCE the Italian city of Rome conquered Peninsular Italy; over the next few centuries this empire spread to dominate the Mediterranean and Western Europe. After the Italian part of the Roman Empire declined and “fell” in the fifth century Italy was the target of several invasions, and the previously united region broke apart into several smaller bodies, including the Papal States, governed by the Catholic Pope. A number of powerful and trading orientated city states emerged, including Florence, Venice and Genoa; these incubated the Renaissance. Italy, and its smaller states, also went through stages of foreign domination. It has been at the forefront of European economic and political unification, joining the Economic and Monetary Union in 1999. Persistent problems include illegal immigration, organized crime, and corruption, high unemployment, sluggish economic growth, and the low incomes and technical standards of southern Italy compared with the prosperous north. III. Geographical Setting

Population of Italy
Italy has fifty-seven million inhabitants, to which we must add the permanent and seasonal immigrants and the considerable tourist flux to the vacation spots and cities of art. All these factors makes Italy a densely populated geographical area, if we consider that a substantial part of the 324,000 sq km that make up the country is composed of mountainous areas. The capital city of Italy is Roma which has 2.8 million inhabitants. Italy has the fourth-largest population in the European Countries and the 23rd-largest population worldwide estimated as 60.6 million. The population density, at over 200 persons per square kilometer, is the fifth highest in the European Countries. Family

Often students have already formulated expectations about Italian families, whether consciously or unconsciously, perhaps based on their friends’ experiences or on their own Italo-American backgrounds. The Italy they encounter upon arrival can be quite surprising. Just as American society changed drastically during the...
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