Marketing Paper
STONE CASTLE
Marketing Class
Professor: Arni Arnthorsson
2013
Liridon Imeri
STONE CASTLE
2/15/2013
STONE CASTLE
Marketing Class
Professor: Arni Arnthorsson
2013
Liridon Imeri
STONE CASTLE
2/15/2013
I
I. Introduction
Italy is the place where I decided to bring new company of wine. The company will be Stone Castle that is Kosovar Company. As we know Kosovo especially Rahovec is known all over the world for grapes and winery products. So, we as a company decided to bring our company in Italy. The first step is to find a place where we will be located. Second step is to build everything that is needed in order to open a new successful and very competitive company. Third to get the new technology of machinery and complete the factory. The fourth part is transporting the harvest grape from Kosovo to Italy by train and then in Italy will be produced the final products which are: Cabernet Sauvignon Reserve, Cabernet Sauvignon, Pinot Noir, Vranac Premium, Amphora, Red Wine, Merlot. The product will be very competitive and with high quality but lower price. The reason why we will sell our product in Italy, is that the wine in Italy is drunk a lot. We as a company will try to offer our product in whole territory of Italy and also in neighbor countries with order.
II. Brief History for Italy
Italy is a country in south-western Europe, comprised largely of a boot shaped peninsular which extends out into the Mediterranean, as well as a region on the core landmass of the continent. Italy is bordered by Switzerland and Austria to the north, Slovenia and the Adriatic Sea to the east, France and the Tyrrhenian Sea to the west, and the Ionian Sea and the Mediterranean to the south. The country of Italy also includes the islands of Sicily and Sardinia. The history of Italy can be characterized as two periods of unity separated by a millennia and a half of division. In the sixth to third centuries BCE the Italian city of Rome conquered
Marketing Class
Professor: Arni Arnthorsson
2013
Liridon Imeri
STONE CASTLE
2/15/2013
STONE CASTLE
Marketing Class
Professor: Arni Arnthorsson
2013
Liridon Imeri
STONE CASTLE
2/15/2013
I
I. Introduction
Italy is the place where I decided to bring new company of wine. The company will be Stone Castle that is Kosovar Company. As we know Kosovo especially Rahovec is known all over the world for grapes and winery products. So, we as a company decided to bring our company in Italy. The first step is to find a place where we will be located. Second step is to build everything that is needed in order to open a new successful and very competitive company. Third to get the new technology of machinery and complete the factory. The fourth part is transporting the harvest grape from Kosovo to Italy by train and then in Italy will be produced the final products which are: Cabernet Sauvignon Reserve, Cabernet Sauvignon, Pinot Noir, Vranac Premium, Amphora, Red Wine, Merlot. The product will be very competitive and with high quality but lower price. The reason why we will sell our product in Italy, is that the wine in Italy is drunk a lot. We as a company will try to offer our product in whole territory of Italy and also in neighbor countries with order.
II. Brief History for Italy
Italy is a country in south-western Europe, comprised largely of a boot shaped peninsular which extends out into the Mediterranean, as well as a region on the core landmass of the continent. Italy is bordered by Switzerland and Austria to the north, Slovenia and the Adriatic Sea to the east, France and the Tyrrhenian Sea to the west, and the Ionian Sea and the Mediterranean to the south. The country of Italy also includes the islands of Sicily and Sardinia. The history of Italy can be characterized as two periods of unity separated by a millennia and a half of division. In the sixth to third centuries BCE the Italian city of Rome conquered