marketing of travel & tourism sector
Development of Visitor Management Strategies Based on Visitors’ Leisure
Lifestyle
- A Visitor Sample of Sun Moon Lake National Scenic Area, Taiwan
Su-Hsin Lee Jing-Shoung Hou Chang-Chan Huang Wei-Chen Li
【Abstract】
Visitors’ depreciative behavior can be seen quite often in outdoor recreation settings. Their improper behavior brings not merely negative effects on other visitors but also major maintenance issue to recreation resource management. Therefore, recreation resource management authorities have been trying to exercise effective strategies to prevent visitors’ misbehavior. Since the lifestyle that is composed of activity, interest and opinion has been proved to effectively depict the nature and activity patterns of consumers, it is hypothesized that the effect of the visitor management strategies is highly related to how visitors perceive these strategies and, therefore, depends on visitors’ leisure lifestyles. Accordingly, this study aims to explore the relationship between visitors’ leisure lifestyles and their perception of visitor management strategies. A visitor sample drawn from Sun Moon Lake National Scenic
Area, Taiwan, was used to investigate the relationship and 406 valid questionnaires were obtained. A factor analysis followed by a cluster analysis was conducted to divide respondents into five categories of leisure lifestyles, which include the practical, serious, curious, non-active, and one-stop vacationing. Visitor management strategies were divided into four major categories based on previous literatures which include: direct/active, direct/passive, indirect /active, and indirect/passive management. The results showed a significant association between visitors’ leisure lifestyle and their perception of visitor management strategies. The management strategies of direct/ passive, indirect/active, and indirect/passive were more highly acceptable to the leisure lifestyle groups of curious and non-active than the rest of
Lifestyle
- A Visitor Sample of Sun Moon Lake National Scenic Area, Taiwan
Su-Hsin Lee Jing-Shoung Hou Chang-Chan Huang Wei-Chen Li
【Abstract】
Visitors’ depreciative behavior can be seen quite often in outdoor recreation settings. Their improper behavior brings not merely negative effects on other visitors but also major maintenance issue to recreation resource management. Therefore, recreation resource management authorities have been trying to exercise effective strategies to prevent visitors’ misbehavior. Since the lifestyle that is composed of activity, interest and opinion has been proved to effectively depict the nature and activity patterns of consumers, it is hypothesized that the effect of the visitor management strategies is highly related to how visitors perceive these strategies and, therefore, depends on visitors’ leisure lifestyles. Accordingly, this study aims to explore the relationship between visitors’ leisure lifestyles and their perception of visitor management strategies. A visitor sample drawn from Sun Moon Lake National Scenic
Area, Taiwan, was used to investigate the relationship and 406 valid questionnaires were obtained. A factor analysis followed by a cluster analysis was conducted to divide respondents into five categories of leisure lifestyles, which include the practical, serious, curious, non-active, and one-stop vacationing. Visitor management strategies were divided into four major categories based on previous literatures which include: direct/active, direct/passive, indirect /active, and indirect/passive management. The results showed a significant association between visitors’ leisure lifestyle and their perception of visitor management strategies. The management strategies of direct/ passive, indirect/active, and indirect/passive were more highly acceptable to the leisure lifestyle groups of curious and non-active than the rest of