Marketing of Air and Voda

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A Comparison Between Bharti Airtel and Vodafone Essar
Airtel as well Vodafone both are the best telecom companies of India. They are the largest service providers in India in term of cellular services. Both are the toughest competitors of each other. Vodafone with its new services and facilities is becoming a threat for airtel as well as other cellular companies like Tata indicom, Reliance, Idea, BSNL, etc. Today what people need is better connectivity and low priced GPRS facility so that they can connect with their loved ones all the time and throughout the globe.

Airtel provides variety of services like dth, broadband and mobile service in which Vodafone lacks. Airtel is earning large amount of finance due to its broadband services. Airtel GPRS service is economical than Vodafone but Vodafone has better range and network as compared to Airtel. Also, Airtel mobile internet is much more reasonable in many parts of the country as compared to Vodafone.

Marketing is very vital part of every business. Thus, telecom industries too need better marketing strategies in order to attract more and more customers. Vodafone with its innovative marketing strategies has been able to win millions of new customers. The most common example of this is the use of “legendary zoo zoos “in commercials. On the other hand airtel relies on its old marketing strategies like endorsing its company services by the use of superstars like Shah Rukh Khan, Kareena Kapoor and Sachin Tendulkar.

If you travel abroad very frequently than you should switch to Vodafone as it has better international coverage. But Airtel is far better than Vodafone in terms of number of customers and variety of services offered like broadband facility, landline phone facility in which Vodafone lacks.

Whenever we buy any connection we always want a reasonable and economical calling and messaging service provider. Vodafone new plans and schemes are threat to Airtel in this case as Vodafone try to provide...
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