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Marketing Nivea

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Marketing Nivea
After shave Nivea

Coordonator: Lect. Dr. Anastasiei Bogdan

Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421

CUPRINS
CUPRINS.................................................................................................................................................................2 REZUMAT INTRODUCTIV.................................................................................................................................3 CAP. 1 DESCRIEREA PIETEI.............................................................................................................................4 1.1 IDENTIFICAREA SI CARACTERIZAREA PIETEI PRODUSULUI.............................................................................................4 1.2 EVALUAREA PIETEI..............................................................................................................................................5 1.3 SEGMENTAREA PIETEI...........................................................................................................................................6 1.4 PIATA ŢINTA.......................................................................................................................................................8 CAP. 2 MEDIUL DE MARKETING....................................................................................................................9 2.1 MICROMEDIUL FIRMEI..........................................................................................................................................9 2.2. MACROMEDIUL FIRMEI......................................................................................................................................11 CAP 3.PRODUSUL...............................................................................................................................................13 3.1. SCURT ISTORIC-
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