Marketing Mix Sample

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  • Topic: Chocolate, Iced tea, Kit Kat
  • Pages : 9 (2457 words )
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  • Published : February 17, 2013
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Marketing Activity
Nestea

Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's drinks department in the Unites States. It competes with Uniliver/Pepsico’s and more importantly against Lipton Iced Tea. Nestea provides to the consumers a wide variety of "tea products": in regular and diet forms, including liquid and powdered tea concentrates and ready-to-drink bottles dispensed by vendor or in a machine (This are the most frequently used). The drink is available in a wide range of flavors and nowadays is one of the most well known’s drinks in the world.

Product

So the product Nestea offers is an iced tea made out of tea, lemon, sugar and soft water. Nestea is a cold drink with a very good appearance and taste, it is very similar to a cold tea however it contains some flavorings that makes it unique. Its appearance its similar to a tea (brownish color) and it is usually packaged either on a Tetra Pack, a Plastic bottle or a Tin pack. Apart from its great taste Nestea is purely manufactured with natural flavorings and is totally free fat, due to this factor a regular usage of the product will help consumers to reduce calories, therefore we can say Nestea is healthy for consumers. Nestea offers a wide range of flavors; from a lemon taste to even a peach taste, and not only that, Nestea has also created a sugar free product that can be drink by those suffering from diabetes.

Nestea’s Product Lifecycle is now in the phase of introduction where they are starting to launch their products in the prevailing market of Pakistan

Nestea is seeing by the customers as a relatively cheap product that can be consumed practically every day. This is the reason for why Nestea is so popular amongst all of us.

Price

As far for price of Nestea, I think they should be thinking it as part of their financial plan. For know, I have two possibilities they should cover, the first one is a value base pricing where they should conduct customer survey and asked them what will be the suitable price for their product. The other one is the cost base pricing where they should calculate both the variable and fixed cost after adding reasonable margin.

Promotion

In order to be able and compete with other products, there are a number of promotional methods Nestea should approach.

Advertising.

Advertisements in Newspapers, Magazines and sales promotion will be tools of promotion. A goos example is when Nestea is about to launch a new product, they should focus the initial months to create awareness among the consumers so that people know what you are going to offer them. And to keep the product they already have going, they should keep with advertisments on the media and they could also create incentives in different events.

Sales promotions.

Nestea should focus on placing their product on each a every shop possible.

Place

The first thing to take into account is where is going to be developed the product. The best way to have the greater profit is to create factories on LEDC (Less Economic Developed Countries) so that the cost of production stays low. The product should be then served in the market through super markets and department stores. Nestea should focus on selling in the most places possible as it is already a well known brand and it will be successful anywhere.

Kit Kat

Kit Kat is a chocolate-covered wafer biscuit bar confection that was created by Rowntree's of York, England, and is now produced worldwide by Nestlé, which acquired Rowntree in 1988, except in the United States where it is made under licence by The Hershey Company. Each bar consists of fingers composed of three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar separately. Bars typically have 2 or 4 fingers. Single fingered larger Kit Kat Chunky bars are also popular

Product

Kit Kat is a very well known brand that offers...
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