American Intercontinental University
In this paper I will be writing about Nestle Nesquik. I will also be writing about the marketing mix, which is the four P’s, price, product, promotion and place. I will also tell you why I choose Nestle Nesquik. Finally, I will tell you why each for p is important when marketing Nestle Nesquik.
Marketing Mix of Nestle Nesquik
I choose the product Nestle Nesquik because I am constantly buying Nestle Nesquik powdered milk drink. I get the chocolate and the strawberry flavors. My son will not drink milk at all, but if I put the strawberry or chocolate powder in it, he drinks it all day long. Marketing mix is the four ps. The four P’s are product, price, place, and promotion. Product can be described as any kind of service or good created by a company. It also includes the guarantees, branding, creation, packaging, and design of a product (Editorial Board, 2012). Pricing can be defined by how much money people will pay for the product. It is also about the discounts that are for the product. Place is how the product is transported and stored and how it is distributed, so that it can make it to the buyers hands. Promotion has to deal with how the company gets their product exposed to the people. They use media, sales and commercial advertising (Editorial Board, 2012). Nestle Nesquik product is powder flavoring that you add to milk to make it strawberry, or chocolate milk. Its brand logo is a Nestle Nesquik bunny. They created it so that kids will drink milk and it will be healthier than the other syrups out there. It is packaged in an oval shaped yellow container. It has the Nestle Nesquik bunny on it and has Nestle Nesquik written on it. They guarantee that it has 25% less sugar then the leading brand and that it has no artificial sweeteners. Nestle Nesquik isn’t just good tasting and good for my son,...