Marketing Mix of Honda Motor Company

Topics: Honda, Honda Civic, Honda Accord Pages: 6 (987 words) Published: June 3, 2011
Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles.

Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[5] Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.[6][7] As of August 2008[update], Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.[8] Honda is the sixth largest automobile manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D

Available Car Models
Honda Jazz Honda City 2008 Honda Civic

Honda Accord 2008 Honda Civic Hybrid Honda CR-V


Looks and Design:
The looks of the Honda cars is stunning or in other words we can say that it is an outstanding design among its competitors.

Interiors are brilliantly designed, Multidimensional dash, Steering wheel with audio controls, I pod connective music system, comfortable Seat, safety features like Airbags etc

Engine, Gearbox and Performance:
I-VTEC engine, Smoothest engine widely spaced gear ratios, Paddle shift, Ride and Handling, Independent suspension on the front, Wheel base ,ABS, Dual air bags and EBD are standard feature of this car.

Ex Showroom Mumbai
Honda Jazz Jazz basic

Rs. 743000

Jazz Mode

Rs. 773786

Jazz Active

Rs. 778871
Honda City 2008 Honda City 1.5 EMT

Rs. 825100

Honda City 1.5 SMT

Rs. 879000

Honda City 1.5 SAT

Rs. 954900
Honda Civic Honda Civic 1.8 E MT

Rs. 1102300

Honda Civic 1.8 S MT

Rs. 1274300

Honda Civic 1.8 V MT

Rs. 1307900

Honda Civic 1.8 V AT

Rs. 1389400
Honda Accord 2008 Honda Accord Elegance AT

Rs. 1833700

Honda Accord 2.4 (Base Model)

Rs. 1833700

Honda Accord Inspire MT

Rs. 1833700

Honda Accord Elegance MT

Rs. 1912400

Honda Accord Inspire AT

Rs. 1912400

Honda Accord V 6 3.5

Rs. 2532300

Honda Accord V 6 3.5 Inspire

Rs. 2532300
Honda Civic Hybrid Rs. 22,23,401 Honda CR-V Honda CR-V 2.0 2WD(MT)

Rs. 2203000

Honda CR-V 2.4 CR-V(M/T)

Rs. 2357200

Honda CR-V 2.4 CR-V(A/T)

Rs. 2430600

Honda cars are costlier than the other cars in the same segment. It targets the people who need an outstanding car in the segment in the case of design, comfort, quality and innovation.

The Honda City, its first offering introduced in 1997, revolutionized the Indian passenger car market and has ever since been recognized as an engineering marvel in the Indian automobile industry. The company has a capacity of manufacturing 100,000 cars.

Manufacturing Facility:

HSCI’s manufacturing unit : Noida, U.P, and coming second plant in Rajasthan.

Capacity: 1,00,000 units annually (2008).

HSCI currently produces the All-New City, Civic and Accord models in India and the premium SUV, CR-V is sold as a fully imported unit from Japan.

Standards: ISO 9001(Quality management) & ISO 14001(Environment management)

Sales and Distribution Network:
Strong sales and distribution network : 94 facilities and in 57 cities and 51 Exclusive Dealership. HSCI dealerships are based on the “3S Facility” (Sales, Service, Spares) format, offering complete range of services to its...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Honda Motor Company Essay
  • Honda Motor Company Essay
  • marketing mix Essay
  • Elements of the Marketing Mix Essay
  • Formal Report
  • Honda Motor Company Essay
  • Honda Motor Company Essay
  • Marketing and the Promotional Mix Essay

Become a StudyMode Member

Sign Up - It's Free