Marketing Mix of Fevicol
Marketing Mix of Fevicol
PREFACE
1
A company 's strategic plan establishes what kinds of business the company will be in and its objectives for each. Then, within each business unit more detailed planning must take place. The major functional departments in each unit - marketing, finance, accounting, purchasing, manufacturing, information systems, human resources, and others - must work together to accomplish strategic objectives. MARKETING plays a major role in strategic planning. Marketing looks at consumer needs and the company 's ability to satisfy them; these same factors guide the company 's overall mission and objectives. Sound marketing is critical to the success of every organization - large or small, for-profit or not-for-profit, domestic or global. Large for-profit firms such as Pidilite, Sony, Microsoft etc. use marketing. Moreover, marketing is used all around the world. Business and government leaders in most of the nations are eager to learn everything they can about modern marketing practices. Once the company has decided on its overall competitive marketing strategy, it is ready to planning the details of the marketing mix, one of the major concepts in modern marketing. Hence, in this project, we have attempted to study the marketing mix of the brand FEVICOl, its market positioning and its distribution channel. The project consists of four main chapters. The first chapter deals with the introduction to the company and the brand, Pidilite and Fevicol respectively. The second chapter deals with the 4 P’s of Marketing viz. Product, Price, Place and Promotion. The third chapter tells you about the Market Segmentation. The fourth chapter deals with the Positioning of the Brand - Fevicol. The other consist of the Bibliography. Thus, we have gone in a very systematic manner carefully explaining each and every concept of the brand Fevicol. As Mr. Dwight Waldo has quoted, “One man’s red tape is another man’s system", we have tried to study the
PREFACE
1
A company 's strategic plan establishes what kinds of business the company will be in and its objectives for each. Then, within each business unit more detailed planning must take place. The major functional departments in each unit - marketing, finance, accounting, purchasing, manufacturing, information systems, human resources, and others - must work together to accomplish strategic objectives. MARKETING plays a major role in strategic planning. Marketing looks at consumer needs and the company 's ability to satisfy them; these same factors guide the company 's overall mission and objectives. Sound marketing is critical to the success of every organization - large or small, for-profit or not-for-profit, domestic or global. Large for-profit firms such as Pidilite, Sony, Microsoft etc. use marketing. Moreover, marketing is used all around the world. Business and government leaders in most of the nations are eager to learn everything they can about modern marketing practices. Once the company has decided on its overall competitive marketing strategy, it is ready to planning the details of the marketing mix, one of the major concepts in modern marketing. Hence, in this project, we have attempted to study the marketing mix of the brand FEVICOl, its market positioning and its distribution channel. The project consists of four main chapters. The first chapter deals with the introduction to the company and the brand, Pidilite and Fevicol respectively. The second chapter deals with the 4 P’s of Marketing viz. Product, Price, Place and Promotion. The third chapter tells you about the Market Segmentation. The fourth chapter deals with the Positioning of the Brand - Fevicol. The other consist of the Bibliography. Thus, we have gone in a very systematic manner carefully explaining each and every concept of the brand Fevicol. As Mr. Dwight Waldo has quoted, “One man’s red tape is another man’s system", we have tried to study the
Bibliography: Websites www.pidilite.com www.fevicol.com O&M Agency’s Website Other search engines