Marketing Mix of Citycell

Topics: Marketing mix, Pricing, Mobile phone Pages: 16 (3039 words) Published: July 22, 2011


COURSE TITLE: Principle of marketing


Mr Tanvirullah Khan Adnan




Submitted By-


Mahbubul Alam 103-161-431

Submitted Date: July 14th, 2009

July 14th 2009

Mr Tanvirullah Khan Adnan
Course Instructor
Principle of Marketing
Panthapath, Dhaka
Subject: Submission of marketing 4p of Citycell

Dear Sir,

We are extremely glad to submit the marketing plan that you have assigned us to do as a part of this course. Our job was to prepare an marketing 4p on city cell It was impossible to complete the plan without your sincere help, so we are very grateful to you, and also thankful to our kind primary sources. We have a lot of outstanding and valuable knowledge in doing this plan which will help us to be successful in future. Therefore we will be highly obliged if you would be kind enough to accept our plan and forgive us for any undue inconvenience.

Yours Sincerely,

Any work like this credit must be goes to multiple people. Over the years, many instructor of ADUST in the academic career, have provided us valuable insights into the management and marketing, through their discussions and in attending various classes. This is our humble effort to present gratitude in writing this “Marketing 4p” which we have truly drawn upon own experience as a student of BBA. First and for most, we are indebted to Mr Tanvirullah Khan Adnan, our course instructor of marketing, for his generous guidance throughout the work. His outstanding support, faith in us, and inspiration for this project, was a tower of strength in putting the pieces together and an unfailing source of cheer and encouragement.

We are deeply indebted to the authors whose book we have consulted in preparing this treatise. Our gratitude goes particularly to some Executive of citycell for their cooperation, spontaneous help and constant guidance in carrying out the plan.

Finally we would like to add a few more words saying that this plan is prepared by novice and naturally there could be unwilling errors and omission which are exclusively ours.

Citycell is the oldest player in the telecommunication industry. Now it stands 4th according to the market share. The market size of the telecom industry is quite big. In addition, the all segments in the industry are not fully occupied. Moreover, the industry is in growth stage which measures the increasing growth of the industry. Our task is to prepare an Marketing plan for citycell. In this report, the description of citycell packages and services is included to identify them. Also, there is an inclusive analysis of target customers of citycell. On the basis of them we do some creative work and develop the media plan, schedule, and budget to implement this advertising plan throughout the year.

There are some samples or layouts of our whole marketing campaign for the year. In that portion we also talk about the basis of creating those Marketing layouts for the media. The basis indicates the focus of the marketing campaign as well as the appeals and executing style is used to develop those marketing layouts.

The preceding task for us to prepare a compete media planning and buying for citycell throughout the year. To prepare it we consider competition, peak buying period, as well as the different media and their importance for citycell services. Finally, we prepare a budget on each and every of our total marketing expenditure during the year.

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