Marketing Mix Of Audi
Marketing mix of Audi Audi is a German based car manufacturing company, known around the world as part of the big three luxury car manufacturers. Along with Mercedes and BMW, Audi is the biggest luxury car manufacturing company globally. Audi oversees all its global production from its head quarters in Bavaria, Germany, and has further nine production facilities world-wide that manufactures their vehicles.
Audi has been a majority owned subsidiary group of Volkswagen since 1966, after a purchase by Daimler-Benz of Audi’s predecessor group Auto Union. Volkswagen re-launched the Audi brand with the F103 series, and Audi has gone on to carve itself a niche as a quality manufacturer of automobiles, producing aesthetically pleasing designs combined with a satisfying drive and being mechanically reliable as well.
Audi has been selling their luxury cars in India since 2004, but in 2007 Audi India was established as a division of Volkswagen Group Sales India, and began to set up long term plans, involving large scale investments, recruitment drives and high quality sales services to meet its goal of becoming the number one luxury car to be driven in India. Audi is represented in 110 countries world-wide.
Product in the Marketing mix of Audi
In the early 1990s, Audi had some problems with its microprocessors, causing electronic failures that threatened the company’s reputation, especially in the American market. Audi have worked hard to remedy the problems, and their new motor cars today have much less issues with the electronics, as new and improved technology is found. Audi have added to their range and now offer a wider variety of cars, from the A1, through to the company’s venture into the 4×4 market with the Q5 and Q7. The Audi A4 remains popular, as does the impressive looking Audi TT. As part of the Big Three of car companies in Germany, Audi are one of the top selling luxury sports car brands in the world. In late 2009, Audi posted
Audi has been a majority owned subsidiary group of Volkswagen since 1966, after a purchase by Daimler-Benz of Audi’s predecessor group Auto Union. Volkswagen re-launched the Audi brand with the F103 series, and Audi has gone on to carve itself a niche as a quality manufacturer of automobiles, producing aesthetically pleasing designs combined with a satisfying drive and being mechanically reliable as well.
Audi has been selling their luxury cars in India since 2004, but in 2007 Audi India was established as a division of Volkswagen Group Sales India, and began to set up long term plans, involving large scale investments, recruitment drives and high quality sales services to meet its goal of becoming the number one luxury car to be driven in India. Audi is represented in 110 countries world-wide.
Product in the Marketing mix of Audi
In the early 1990s, Audi had some problems with its microprocessors, causing electronic failures that threatened the company’s reputation, especially in the American market. Audi have worked hard to remedy the problems, and their new motor cars today have much less issues with the electronics, as new and improved technology is found. Audi have added to their range and now offer a wider variety of cars, from the A1, through to the company’s venture into the 4×4 market with the Q5 and Q7. The Audi A4 remains popular, as does the impressive looking Audi TT. As part of the Big Three of car companies in Germany, Audi are one of the top selling luxury sports car brands in the world. In late 2009, Audi posted