Marketing Mix for a Clothing Store

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Marketing Mix

PRODUCT
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique. First, because the trend of ENVIRONMENTAL PROTECTION develops very fast, we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time, we are going to use Environmental protection shopping bag in our business and use green materials to decorate our store. Second, the elements of FASHION are the main selling point for us. We are going to collect some latest designed creations from local designers in Vancouver or European cities. However, we know there are not all fashion design can be dressed everyday, so we want to pick the most feasible designs to produce, on the other hand, we also provide some photos and introduction for the designs that we didn’t pick, then customers can customize the cloth they want and we can provide the order process and delivery services for them, this is another way to make profit and save the total cost of goods for us. Third, because we want to emphasize the uniqueness of our products, then we are not going to mass-produce the design we pick. We want to make sure there is only several numbers of clothes in same design but different sizes. Because our design are latest and local young designer’s creations are not popular than famous designer’s, we want every cloth we sold has its designer’s own style, then we can maintain the uniqueness of our products. Forth, because we are going to sold unique, fashionable and green products to customers, these products should be high-end and have a good quality. PRICE

Because our products are high-end and comparatively unique than other stores, our prices of product are going to be higher than common clothing stores. However, our products are not luxuries because we want the middle class family can afford the...
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