Marketing, an Essential Element for the Success of a Business
Marketing is the management process that involves in identifying, anticipating and satisfying consumer requirements profitability. This means that marketing is essential to the success of a business its main aim is to enable business to meet the needs of its customers. There are some features of business marketing behaviour, these involve consumers are vital importance this means that when a product has a greater chance of being successful it satisfies consumer needs. Leckerei which is an organic baby food producer from Switzerland can bring the UK baby food which is nutritious and wholesome in order to support the development and growth of your baby.
Analysis
The market of baby meals and baby milk both appears to have become more competitive in the period since merger. Prices and margins have fallen, and there has been innovation in the product range, with organic products quickly expanding their share of the meals market, and ready- to drink products making an impact in the milk sector. Overall the organic food market as a whole has been growing steadily over the past few years in some cases; the organic baby food ranges have virtually overtaken conventional products. The supermarkets in the UK are reporting sales of organic baby food ranging from 22% of the market (Sainsbury’s) to 53% (Waitrose).
Marketing objectives:
1 Introduce Leckerei baby food products in all stores
2 Get more people to buy product
3 Develop preference relative to other products or brands; and
4 Develop price insensitivity relative to other products or brands
In establishing our brand Leckerie in the Europe, we are now planning on establishing a market share in the UK also. In order to do so we will rely on the four P's of product, placement, promotion, and price. In using these tools will create brand recognition and loyality among our customers to capture a great market share in the UK. From the established great market share objective that shall
Analysis
The market of baby meals and baby milk both appears to have become more competitive in the period since merger. Prices and margins have fallen, and there has been innovation in the product range, with organic products quickly expanding their share of the meals market, and ready- to drink products making an impact in the milk sector. Overall the organic food market as a whole has been growing steadily over the past few years in some cases; the organic baby food ranges have virtually overtaken conventional products. The supermarkets in the UK are reporting sales of organic baby food ranging from 22% of the market (Sainsbury’s) to 53% (Waitrose).
Marketing objectives:
1 Introduce Leckerei baby food products in all stores
2 Get more people to buy product
3 Develop preference relative to other products or brands; and
4 Develop price insensitivity relative to other products or brands
In establishing our brand Leckerie in the Europe, we are now planning on establishing a market share in the UK also. In order to do so we will rely on the four P's of product, placement, promotion, and price. In using these tools will create brand recognition and loyality among our customers to capture a great market share in the UK. From the established great market share objective that shall