Marketing Mix

Topics: Marketing, Advertising, Promotion Pages: 18 (2418 words) Published: April 30, 2013
|Unit 9: Creative Product Promotion | |Assessor: Peter Green | |Level 3: BTEC Extended Diploma in Business | |Credit Value: 10 | |Assignment Internal Verification | |Assessor: Peter Green Internal Verifier: | |Timings: |Start Date: |Interim Assessment Date: W/C |Final Submission Date: | | |W/C | |W/C | |Context: |The aim of this unit is to give you the opportunity to learn about the promotional mix, and the related topics of | | |buyer behaviour and branding, before going on to design your own small-scale promotional campaign. | | | | | | | |Learning Outcomes: |On completion of this unit a learner should: | | |1 Know the constituents of the promotional mix | | |2 Understand the role of promotion within the marketing mix | | |3 Understand the role of advertising agencies and the media | | |4 Be able to create a simple promotional campaign. | |Scenario/ |Background: | |background to this assignment: |Requirements for a pass | | |For this unit you will be asked to research the promotional campaigns used by businesses to build brand/corporate | | |awareness of a select product, product range or service. | | | | | |You will then look at how businesses use advertising agencies to help them to create and develop these campaigns. | | | | | |Finally you will be asked to design your own campaign for a product you have been issued with or one put forward by | | |yourself (your own ideas must be agreed by your tutor before you begin). | |...
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