Marketing management is a process of planning and executing the conception, promotion, pricing and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is a process which involves analysis, planning and implementation. It also involves the control of goods, services and ideas. The goal of marketing management is to provide satisfaction for parties involved. Marketing management’s task is to influence the timing, level and composition of demand in a way that will help the organization to achieve their objectives.
As fast food companies are one of the world’s largest growing food types, an organization under the fast food industry will be mainly studied or used as an example. Since Domino’s Pizza was the selected company in part one for the group presentation, the same fast food industry player would be used in part two.
1.1About Domino’s Pizza
Domino's Pizza is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States. Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and has more than 10,000 corporate and franchised stores in 70 countries and all 50 U.S. states.
Domino's Pizza Group plc ("DPG")
is quoted on the main market of the London Stock Exchange.
The current Domino's menu features a variety of Italian-American entrees and side dishes. Pizza is the primary focus, with traditional, specialty and custom pizzas available in a variety of crust styles and toppings.
Marketing mix is one of the key concepts in modern marketing theory. It is also a tool used by an organization to further decide on its marketing objectives. The activities that a marketing manager does to make decisions falls under a category generally known as four Ps....