P1: Promotional Mix:
| Non-for-profit companyOxfam
| Profit companyApple
Advertising: means to act or practice of offering goods or services to customers or potential customers through announcements in the media. (TV Ads, Newspapers, Magazines, Radio Stations, Billboards etc.).
| Oxfam advertises mostly through the use of TV commercials but now it’s more of Newspapers, Radios and Billboards. This recent article I have found explains the message behind what Oxfam is trying to get across to their audience. In this it shows an African advertising campaign they have issued to try and keep negative perceptions of the country to a stop. They want to make Africa be known for its stunning landmarks, beautiful waterfalls and most importantly it’s positive culture. This shows the audience that Oxfam are not only an organisation which raise money but also promote a positive attitude to corrupt and built up countries which not only makes them look good but gives that extra push to get more donations and that’s why I think it is a very successful charity to this day.http://www.guardian.co.uk/world/2013/jan/10/oxfam-africa-aid-campaignUnlike Apple, Oxfam as a charity doesn’t like to ‘brag’ in their advertisements and just keeps it plain and simple but making sure it is as effective as possible. For example, the advertising used for some breast cancer advertisements or to help a child in an unsafe environment without food or water are always guaranteed to make you emotional. A recent breast cancer advertisement that I saw was quite emotional and was very effective. It was about a woman and showing all the stages of her life from being born, to growing up, getting married, having her own kids until she found out that she had been diagnosed too late and finally until it was her last breath. Campaign ads like these are not only to make you donate but to get you thinking. What if it that was you? What if you were in that position? How would you feel? Even the Oxfam campaign...
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