Marketing Mix

Topics: Marketing, Marketing mix, Pricing Pages: 10 (2980 words) Published: February 27, 2013
1 – Research Braaap Organisation
Braaap designs and test the braaapster range of superlite motorcycles here in Australia. Their passion is superlite riding and racing. Braaap was founded by brad smith in Tasmania, Australia and has now grown into an international success and family business, the braaap family.The braaap family includes their pasisonate franchisee’s who are the pioneer’s in developing the the superlite industry, the braap retail experience, the braaap club and community group and the club tracks + complexs in their regions. the braaap retail concept store has been awarded some of the highest honours in business including 3x Australian Specialised Retail business of the year, this couldnt happen if it wasnt for the team of people who work every day to build our sport, the braaap staf

2 - Identify the key characteristics
The products sold in the Braap store have the characteristics to ensure the highest quality in the world. The brand is recognized around Australia as the biggest store online in the market. They have partners around the world which help them to develop their new products and allow them to sell products from other big brands around the world. A big store online with 4 big stores around Australia which offer the best equipments for motorcycles around the world, highest quality, the best designs and brands make themselves the biggest business in Australia in that specific market. The Braap brand is totally loyalty and their clients can trust in it. That’s why they are the only brand in the planet that offer a lifetime warranty for their products. They make several tests in their equipments and ensure the durability, occupational health and safety issues. Furthermore, they offer a huge variety of sizes, colors and other factors which may influence the clients to buy their products, there are more than 700 parts to be sold between different categories: * 50cc dirt bikes

* 88cc dirt bikes
* 125cc dirt bikes
* 140cc dirt bikes
* 150cc dirt bikes
* 160cc dirt bikes
* 187cc dirt bikes
* 200cc dirt bikes

Everything between the best brands of the market, which includes: * ProTaper
* Renthal
* Pro Circuit
* Daytona
* Elka
* Marzocchi
* SM Pro
* Bel Ray
* Castrol
* Unit
* Fox
* Metal Mulisha
* Dickies
* Jet Pilot
* Famous
* Electric
* Afends
* Hart & Huntington
* Loose Kid
* Osiris
* Armourdillo
* Envy Scooters
* We The People BMX
* Fit Bike Co
* Madd Gear Pro
* Penny Boards
* Pro-Tec
* Fox
* Oakley
* One Industries
* Ogio
* Fist
* Thor
* 661
* Go Pro
* Smith
* Leatt
* Oneal

Braaap services :

* -5 step learn to ride for all ages
* -Test ride
* -Action sports
* -Fashion
* We provide training and how riding and bike maintenance in our braaap university. Braaap university is committed to educating and training dirtbike owners about their motocross bikes and well as educating people that are thinking of buying a dirtbike so that they can learn to ride their dirtbikes in the safest, fastest and most professional manner possible as well as understanding the critical factors you must know about what makes a truly well built mini motocross bike before you buy one. In the braaap university you can join and get access to the incredible range of training for free , it takes nothing more than a few seconds to get instant access to these video training sessions, the free members training includes instruction from the worlds top riding coaches and riders on how to ride your mini motocross bike in all track conditions and then braaap’s head mechanic is going to take you step by step on how to look after and maintain your dirtbikes for maximum performance and longevity.

3 - Review pricing policy and analyse pricing variables
Product line, setting prices between product line items is...
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