Marketing Mix

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Marketing Mix for Galaxy Android Phone
Jacquie Ory
American Intercontinental University
BUSN 105 – Introduction to Business
February 6, 2013

Abstract
If businesses are to succeed they are required to create a successful marketing mix when selling their products. There must be a thriving mix of the right product, sold in the right place, at the right price, using the most appropriate promotion for the product.

Table of Content
Introduction……………………………………………………………………………………..P-4 Product…………………………………………………………………………………………..P-4 Price….………………………………………………………………………………………….P-4 Place…………………………………………………………………………………………….P-4 Promotion……………………………………………………………………………………….P-5 Conclusion………………………………………………………………………………………P-6 References………………………………………………………………………………………P-7

Marketing Mix
Price, Product, Promotion and Place are known as the “Four Ps” of Marketing. The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper, you will be creating your own marketing mix. Specifically, you will: * Choose a tangible product with which you are familiar and describe why this product is of interest to you. * Describe, in your own words, the characteristics of each element of the Marketing Mix (price, product, place, and promotion) as they apply to your selected product. * Discuss why each of the 4-P decisions would be important when marketing your selected product.

Please submit your assignment of 2–3 pages in APA format.

Introduction
Apple products interest me because it is derived from a company that is extremely successful in its marketing mix processes. The tangible product I have chosen is an Apple product. For the sake of this research paper I have chosen the Iphone. This paper will discuss the marketing mix that would best benefit the product and the company. Product

In order to satisfy customer needs effectively a marketer must segment its market. This is done so a business can...
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