Marketing: Milk and Dutch Lady

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  • Topic: Milk, Condensed milk, Powdered milk
  • Pages : 8 (2390 words )
  • Download(s) : 763
  • Published : February 17, 2011
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EXECUTIVE SUMMARY
For generations, we at Dutch Lady Milk Industries Berhad have made it our business to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady Malaysia ranks as the leading dairy producer in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. Remember that indispensable carton of Dutch Lady UHT Chocolate Milk that you always carried to school for recess time? Well, today, a brand new generation of young consumers is spoilt for choice with our extensive new range of growing up milk products. Dutch Lady 123 and 456 not only come enhanced with TT-Ratio Advance to aid in expanding your child’s attention span for better learning experience, it is also now fortified with 5 x DHA that is proven to aid in brain development. This range, together with Dutch Lady 6+ Growing Up Milk, come in the usual vanilla, honey and chocolate flavours that children enjoy most! 

While Dutch Lady Malaysia first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries Berhad’s extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation in our rapidly developing infant and child formula range is backed by extensive research both locally and internationally. Royal FrieslandCampina, our parent company in the Netherlands, is constantly funding efforts to investigate and discover ways to take your little one's nutrition to the next level. The Dutch Lady range also extends far beyond familiar flagship products such as Dutch Lady UHT milk or Dutch Lady 123. Other delicious items from our company that may have found their way into your snack break at work - or even dessert at your favourite restaurant! - include JOY fruit juices, and the Low and 0% Fat eating and drinking yoghurt range. The latter, in particular, represent Dutch Lady's constant efforts to develop an increasing variety of enjoyable dairy-based treats for the entire family. 

It is quality products like these, created to meet discerning taste buds like yours, that make Dutch Lady a leader and one of the nation's most trusted names in dairy products. Read on and find out more about how we've spent more than 50 great years in Malaysia, growing up with the nation and helping the nation to grow up healthy.

COMPANY’S BACKGROUND

Dutch Lady Milk Industries Berhad ("Dutch Lady Malaysia") is a leader in the quality branded dairy business in Malaysia. It was incorporated in 1963, and was the first milk company in Malaysia to be listed on Bursa Malaysia, the local Stock Exchange in 1968. Its holding company is Royal FrieslandCampina, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest shareholder in the Company. Dutch Lady Malaysia manufactures and sells a wide range of quality dairy products and fruit juices for the home and export market such as Infant Formula, Growing-up Milk, Powdered Milk, Condensed Milk, UHT Milk, Sterilised Milk, Pasteurised Milk, Cultured Milk, Yoghurt and Fruit Juice Drinks. The Company's dairy products have a strong consumer following and are represented by strong brands such as Dutch Lady, Frisolac, Friso, Completa, Omela and Joy. The Company believes in product innovation and is well supported by its holding company, Royal FrieslandCampina. The Company constantly strives to improve its processes in order to deliver nutritious products of high quality to its consumers. It was the first company in the world to introduce a growing up milk powder specifically formulated for children from ages one to three. These products are currently marketed in Malaysia as Dutch Lady 123 and Dutch Lady 456. Besides supporting local industries by using substantial amount of local ingredients in its products, Dutch Lady Malaysia is also the largest purchaser of local fresh milk from the Veterinary Services Department. This is...
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