Marketing: Mercedes Benz

Topics: Mercedes-Benz, Karl Benz, Daimler-Benz Pages: 18 (5327 words) Published: February 5, 2013
Table of Contents
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TopicsPages
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1. Introduction3 -------------------------------------------------
2. Objective of the study4 -------------------------------------------------
2.1 Primary Objective4 -------------------------------------------------
2.2 Secondary Objective4 -------------------------------------------------
3. Methodology5 -------------------------------------------------
4. Company Background5 -------------------------------------------------
5. Analysis5-20 -------------------------------------------------
5.1 Market Mix5-11 -------------------------------------------------
5.1.1 Product5-6 -------------------------------------------------
5.2.2 Price7 -------------------------------------------------
5.1.3 Place8 -------------------------------------------------
5.1 .4 Promotion9 -------------------------------------------------
5.1 .5 Publicity 9-10 -------------------------------------------------
5.1 .6 Target Market10 -------------------------------------------------
5.1 .7 Packaging 10 -------------------------------------------------
5.1.8 Public Relation11 -------------------------------------------------
5.1.9 Politics11 -------------------------------------------------
5.2 External Influence on Consumer 12-15 -------------------------------------------------
5.2.1 Culture 12 -------------------------------------------------
5.2.2 Group Influence13 -------------------------------------------------
5.2. 3 Family Influence14 -------------------------------------------------
5.2.4 Role Influence -------------------------------------------------
5.3 Internal Influence15-20 -------------------------------------------------
5.3.1 Learning 15 -------------------------------------------------
5.3.2 Memory16 -------------------------------------------------
5.3.3 Product Positioning16 -------------------------------------------------
5.3.4 Motivation17-18 -------------------------------------------------
5.3.5 Personality18 -------------------------------------------------
5.3.6 Emotions 19-20 -------------------------------------------------
6. Summary of Findings21...
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