Marketing Management Sample Exam

Only available on StudyMode
  • Download(s) : 251
  • Published : May 25, 2013
Open Document
Text Preview
Bovenkant formulier
H1

|1 |Which of the following statements best encapsulates the marketing mix? |

|[pic] |Marketing comprises product decisions, pricing strategy, promotion and distribution. | |[pic] |Marketing comprises product decisions, sales strategy, PR and distribution. | |[pic] |Marketing comprises product decisions, sales strategy, promotion and personnel policy. | |[pic] |Marketing includes product decisions, pricing strategy, PR and distribution. |

 
Onderkant formulier
Marketing comprises the product decisions, pricing, promotion and distribution of products, services or ideas, all attuned to the market.

Bovenkant formulier
|2 |Karin van der Bloem, an entrepreneur who runs a printing business, Drukkerij Letteren in Amsterdam, has 24 employees. Most are | | |hired to do the printing work for the company's clients. Karen herself and the account manager are primarily occupied with | | |sales. Which of the descriptions below best covers the reality of the situation? |

|[pic] |The administrative employee is primarily involved with commercial economics, and the entrepreneur is primarily involved | | |with business economics. | |[pic] |The logistics planner is primarily involved with commercial economics, and the administrative employee is primarily | | |involved with business economics. | |[pic] |The entrepreneur is primarily involved with commercial economics, and the administrative employee is primarily involved | | |with business economics. | |[pic] |The entrepreneur is primarily involved with commercial economics, and the logistics planner is primarily involved with | | |business economics. |

 
Onderkant formulier
Business economics refers to the economic aspects of activities within an organised economy – cost price calculations, financing of the internal organisation, etc. The objective of commercial economics is to explain the activities of clients, and enables companies to tune the products as closely as possible to the wants and needs of the client.

See paragraph 1.2

|3 |Which of the following activities does not fall under marketing management? |

|[pic] |implementation of marketing activities | |[pic] |evaluation of marketing activities | |[pic] |planning of marketing activities | |[pic] |financing of marketing activities |

 
Onderkant formulier
Marketing management comprises the analysis, planning, implementation and ongoing evaluation of all activities oriented towards attuning an organisation's products and services as closely as possible to the needs and wishes of customers and potential customers.

Bovenkant formulier
|4 |What is the name for the marketing activities that parties in the same branch of industry pursue collectively? |

|[pic] |direct marketing | |[pic] |micromarketing...
tracking img