Marketing Management Project Elements

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Marketing 301
Marketing Management
Project Elements

Chapter Two
* What should Sonic’s mission statement be?
-“Make technology an asset in your life and not a setback. Be the creator of your world through advanced technology. Sonic brings advanced technology to you through providing communication, information storage and exchange, organization and entertainment on mobile devices”.

* In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate? Industry: PDA’s and smartphones for all lifestyles. Whether personal, business, or the student on the go. Products and applications: Smart devices that have numerous features and functions on a single device. Some features may include, Wi-Fi capabilities, Bluetooth technology, high definition quality videos, live movie and television streaming, music, camera, and security system all available at a competitive price. Competence: Creating and selling an original product with a wide range of features at a reasonable rate Market-Segments: Students can use the device to contact family and friends while on the go and also as multimedia device. Professionals may be more inclined to use the smart devices for business, such as scheduling appointments, emailing employees, customer transactions, and organizing contact information. Entrepreneurs and corporate users may seek to update and access critical data. Vertical: The product is manufactured and distributed throughout the U.S. markets by wholesalers and retailers. Geographic: The product is placed throughout the country.

* Which of Porter’s generic competitive strategies would you recommend Sonic follow in formulating overall strategy? Sonic should look at Porter’s differentiation of focus generic strategy. One of Sonic’s strength is its clever and unique products. Since there products are innovative, it stands out from similar products that may already be on the market. Also,...
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