Marketing Management Assignment 2 Simplysiti

Topics: Marketing, Cosmetics, Brand Pages: 12 (3128 words) Published: February 20, 2013
1. Introduction to the Company providing an overview or outline of the report with Organizational-level mission and objectives ( a page or two)

Company: SimplySiti - Overview

SimplySiti Sdn. Bhd., known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with the headquarter in Kuala Lumpur, Malaysia.

Arrival of SimplySiti The Skin and Make-Up

A global research medical aesthetics company, and SimplySiti, a prestige beauty brand created under the Malaysia’s number one celebrity and beauty icon Dato’ Siti Nurhaliza, today is proud to announce the arrival and nationwide availability of SimplySiti Skin Care and Make-up products. The new skin care line is scientifically-designed and clinically-proven to complement select in-office cosmetic procedures while the make-up range explores the true sense of make-up and colour at its purest and most beautiful creation.

The Significance
Living in the era of high technology and in these days of informed and educated consumers, it has become necessary for beauty products companies like SimplySiti and others to be upfront about the ingredients in their products in order to fullfill the market demands and keep loyal customers at bay. At all times, research and studies now could not avoid to link additives in conventional makeup to scarring, malfunction of beauty products and worse, proven that birth defects and diseases like cancer are related to the use of beauty and cosmetics products. The increased demand for healthier beauty products and the seriousness in fighting for a better and friendly environment, leads to the creation of such products as environment friendly, non animal testing, mineral makeup and those with mostly natural and organic ingredients. And it is proven that more and more cosmetics users are very carefull and studying the effects of makeup ingredients before making their purchases.

The Benefits
The SimplySiti products are tested through human testimonials and by SimplySiti’s definition and standard, this means that every potential product are each tested on repeatedly until positive result is shown. Since some ingredients in make-up may cause allergies in some cosmetics users, the lab is very carefull in its choice of ingredients. Those who are prone to acne may especially appreciate make-up range that is mild and comfortable on skin, which are meant for problematic or even the most acne skin. Tests are conducted on human volunteers to ensure that the makeup does not clog pores or trigger blemishes. Along the same lines, those with sensitive eyes and skin may be pleased to know that all SimplySiti products for use on the sensitive areas like the eye area for example are safe and thus making them suitable even for contact lens wearers.


Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end,[3] and the production of her branded tea was stopped in March to focus more on SimplySiti.[4] With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with AC Nielsen to study the market and target customers.[5] The cosmetics are produced in Korea.[5] with the incorporation of nanotechnology.[6] Before being released into the market, SimplySiti received Halalstatus from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal.[3] Many of the products, especially her lipstick range released bear the names from her singles' and albums' titles.[5][2] Marketing strategies include availability of the products over 200 Watsons, Guardian and Jusco outlets throughout Malaysia,[2] with its first kiosk at the JB Sentral in Johor Bahru[7] and there...
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