Marketing Management and Faith Integration

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Marketing Management and Faith Integration

There are many Bible verses that relate to business character. Many of them speak of honesty and integrity in business actions. Character is defined as the combination of a person’s ethical and moral qualities, and it is shown through the choices we make. Therefore, as a business owner or decision maker, one needs to consider the impacts the decision may have on others and the community and not be hasty in making the quick decision that may have negative impacts in the future. Many of the valued character traits include integrity, courage, honesty and fortitude. As Christians, we should want to make sure that we are pursuing the values that God has taught us to embrace through scripture. This incorporates qualities of love, grace, forgiveness and humility. As the Bible states, “But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness. (Galatians 5:22). God does care about character in us and in our businesses. The Bible is filled with instructions on how to live righteously and in a godly manner by the numerous stories given and the lessons learned. In addition, the Bible states, “Therefore, just as sin entered the world through one man [Adam], and death through sin, and in this way death came to all men, because all sinned.” (Romans 5:12). The Ten Commandments include instructions that show us what to do to have godly character. These include, “Thou shall not” lie, steal, commit adultery, covet, or murder (Exodus 20:7-17). As it related to marketing management, our character should follow through to our everyday business decisions. Although one may face failure or not make good business decisions, the intent must be total honesty with employees and customers. (Cotton, 2012). Full responsibility must be taken for actions and decisions. Businesses should not try to excuse actions based on pressure within our business or organization to do what is not right. One should strive to...
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