Preview

marketing management

Satisfactory Essays
Open Document
Open Document
275 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
marketing management
Strengths
Strong Management (Shakey's) Strong management can help Shakey's reach its potential by utilizing strengths and eliminating...
Size Advantages (Shakey's) Size advantages lower Shakey's’s risks. The larger Shakey's gets, the more resources they have to...
Technology (Shakey's) Superior technology allows Shakey's to better meet the needs of their customers in ways that...
Cost Advantages (Shakey's) Lower costs lead to higher profits for Shakey's. A low cost leader can undercut rivals on price…
Customer Loyalty (Shakey's) When given a choice, customers are loyal to Shakey's. Instead of targeting all customers, Shakey's... Weaknesses
Customer Service (Shakey's) Weak customer service hurts Shakey's’s reputation and causes customers to flee to competitors, who... Opportunities
Innovation (Shakey's) Greater innovation can help Shakey's to produce unique products and services that meet customer’s...
New Technology (Shakey's) New technology helps Shakey's to better meet their customer’s needs with new and improved products...
New Products (Shakey's) New products can help Shakey's to expand their business and diversity their customer base…
New Markets (Shakey's) New markets allow Shakey's to expand their business and diversify their portfolio of products and... Threats
Bad Economy (Shakey's) A bad economy can hurt Shakey's’s business by decreasing the number of potential customers…
Intense Competition (Shakey's) Intense completion can lower Shakey's’s profits, because competitors can entice consumers away...
Shakey's SWOT Analysis Profile

What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

You May Also Find These Documents Helpful

  • Better Essays

    Mkt Week 2

    • 1208 Words
    • 5 Pages

    Kudler Fine Foods (KFF) is a grocery store that is looking to offer its quality brand of products in new parts of the world. To start the process Team “A” will analyze market desires and market progress, perform a SWOT analysis, and outline the product offering and its opposition.…

    • 1208 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Product Mix: Dutch Bros. should expand and acquire new products such as pastries to differentiate themselves even more from their competition…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Foxy Originals

    • 425 Words
    • 2 Pages

    With the growing popularity of its products, Foxy Originals was running the risk of becoming over-saturated in the Canadian market. In an effort to avoid this problem, the company decided to enter the U.S. market by January, 2005. To achieve this goal, Foxy Originals had to make a vital decision regarding its distribution strategy: Would the company attend trade shows or hire sales representatives?…

    • 425 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    3) Through economies of scope, dominant concentrate producers were able to efficiently introduce brand extensions by minimizing costs per unit manufactured. These successful brand extensions resulted in reduced shelf space for new soft drink entrants.…

    • 990 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Lowes Companies Inc

    • 10105 Words
    • 71 Pages

    Through this new approach, we will deliver more than just supplies to the customer. We…

    • 10105 Words
    • 71 Pages
    Powerful Essays
  • Powerful Essays

    COMPANY NAME 2012 COMPANY NAME seeks to be a one stop shop for the local community, whether it be copying, faxing, shipping, or just daily shopping, we want local residents to know that we will be able provide for their diverse needs in a store with them in mind. 4.3.1 Competition and Buying Patterns The customer base of COMPANY NAME is very diverse in that there is a group of general customers that just purchase store brand and national brand products, another group high end customer who request select gourmet products, such as capers, anchovies, specialty sugars, and the like and the cost for these items is approximately 150.00 month, and finally healthy choice customers who request a selection of natural organic products, the cost for these items is approximately 2000.00 month. In order to maintain our customer loyalty base and continue to increase sales revenue, we make these products available. The community has become accustomed to these products and expects them to continue. Depending upon the size of the community, there may be several stores to choose from. Larger communities, such as CITY, have several larger chain grocery stores as well as smaller specialty gourmet stores, whereas, a small community may have a single grocery store, or possibly two stores to choose from. BUSINESS PARTICIPANTS The grocery industry is extremely competitive with the rise of hyper marts, convenience stores, and food drug stores all competing for the same customers. This presents…

    • 3512 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Website Plan

    • 1784 Words
    • 8 Pages

    Founded in 2005,our business is about innovating and creating distinctive flavors to satisfy your palate.…

    • 1784 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Swot Analysis Of Five Guys

    • 1001 Words
    • 5 Pages

    Five Guys fast growth may be fueled by its requirement that franchisees develop a minimum of five restaurants (Wiley, J. 2011). Five Guys have many of the same vendors they did in 1986 (USA Today 2012). Five Guys fresh, made-to-order burgers and fries have been the recipe to their success (USA Today 2012).…

    • 1001 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Hershey Corporate Culture

    • 2435 Words
    • 10 Pages

    This section of the strategic environment is a realistic analysis of Hershey’s internal resources. The following internal traits portray a resource-based view of Hershey’s core strengths:…

    • 2435 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Scharffen Berger

    • 2577 Words
    • 11 Pages

    Through economies of scale, SB should negotiate for short-term contracts with their co-packers, which would give them process management capacity flexibility. With any unforeseen decreased demand, SB could reduce capacity by bringing the co-packer processes back in-house. We feel attention put into these key areas will help keep SB on top of the “premium” chocolate market. Evidence to support these arguments follows.…

    • 2577 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Sainsbury aims at building on and stretching the lead in food. By sharing customers’ passion for healthy, safe, fresh and tasty food, Sainsbury’s will continue to innovate and provide leadership in delivering quality products at fair prices. Sainsbury will continue to accelerate the development of non-food and service following the principles of quality and to provide a broader shopping experience for customers. Sainsbury commits to reach more customers through additional channels, and it commits to manage its business with integrity.…

    • 3343 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.…

    • 1492 Words
    • 6 Pages
    Better Essays
  • Good Essays

    They have focused leadership in every area of the company, and with fewer brands, theycan put more resources into our core brands, resulting in quicker production and, ultimately, better products.…

    • 497 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    2: Intense price pressure from competitors like Burger King, Taco Bell, Wendy’s, KFC and any mid-range sit-down restaurants.…

    • 1132 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    New product development- there are many new products that have been introduced for example Tesco organic which is a selection of food that has been put into the store,…

    • 764 Words
    • 4 Pages
    Good Essays