Marketing Management

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Spring 2010(Jan-June)

Master of Business Administration-MBA Semester 2
MB0046 – Marketing Management - 4 Credits (Book ID: xxxxxxx) Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Explain the meaning of market with its features. (4 marks) b. Marketing involves more activities than only being an exchange process. How can you prove the validity of this statement? (6 marks) Q.2 a. Examine how a firm’s micro environment operates when compared with its macro or external environment. (8 marks) b. Mention the key points in one of the four buyer behavior models. (2 marks)

Q.3. a. State the meaning of Marketing Information System and marketing research. (2 marks) b. Explain the various steps involved in business buying process. (8 marks)

Q.4. a. Suppose you need to conduct a small marketing research in your neighborhood regarding the purchase and use of detergent powders, what will be your approach in the process? (4 marks) b. As a consumer, what factors will you consider when you have to buy a laptop? How will you arrive at a decision whether or not to buy a particular brand? Once you have selected a brand, identify the various Marketing P’s for that brand. (6 marks)

Q. 5 a. What are the features of Business markets? How is it different from consumer markets? (5 marks) b. List out the 5 important requisites of an effective segmentation by giving suitable examples. (5 marks)

Q. 6.

Explain briefly the important Bases for segmenting markets (2 marks) and then identify the bases for these products by giving appropriate reasons: i) A digital wrist watch (2 marks) iii) Air-cooler (2 marks) ii) Sunglasses (2 marks) iv) Dictionary (2 marks)

Spring 2010(Jan-June)

Master of Business Administration-MBA Semester 2
MB0046 – Marketing Management - 4 Credits (Book ID: xxxxxxx) Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What factors are considered...
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