Marketing Management

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Submitted By:
Komal Sarwar(4172)Hafiz Hammad Ameen Khan(4664)Saad Saleem(4843)Shehzore Najeeb(4113)|

Submitted to: Ms Ayesha Aman

|
Submitted By:
Komal Sarwar(4172)Hafiz Hammad Ameen Khan(4664)Saad Saleem(4843)Shehzore Najeeb(4113)|

Submitted to: Ms Ayesha Aman

LETTER OF TRANSMITTAL
 
31st July 2012
 Ms.Ayesha Aman,
 Course Instructor,
Marketing Management,
Iqra University- Gulshan Campus.

Dear Madam,
This is the final project report based on the “LAUNCHING OF a PRODUCT/SERVICE” that was assigned to us. It is being submitted to you on 31st July, 2012. The report has been prepared keeping in mind the topic that was the product launch. Our Product is Frozen yogurt. The name of our brand is Yummy Yo.

Best Regards,

_______________
Komal Sarwar (4172)

_______________
Hammad Ameen (4664)

_______________
Saad Saleem (4843)

_______________
Shehzore Najeeb (4113)

ACKNOWLEDGEMENT:

First of all we would like to thank Allah Almighty for giving us the wisdom to work on such a purposeful report. Making an idea actually work is not possible without the grace of Allah Also we would like to thank our parents for their help in our idea generation process and continuous support from friends and cousins Also we would like to thank Samia Alam, Faisal Javed and Sunaa Ansari for giving us the recommendations for the improvement of our product.

I truly thankful to our course facilitator Ms Ayesha Aman; she has been very cooperative and supportive throughout the semester and by assigning us this project in which we had to tink out of the box and combining all the scattered pieces of the jigsaw puzzle and make up our own brand from the scratch. This project has helped us learn a lot about marketing management

Best Regard,

_______________
Komal Sarwar

_______________
Hammad Ameen

_______________
Saad Saleem

_______________
Shehzore Najeeb

S.No| Contents| Page No.|
1. | TITLE PAGE| i|
2. | TITLE FLY| ii|
3. | ADDITIONAL TITLE PAGE| iii|
4. | LETTER OF TRANSMITTAL| iv|
5. | ACKNOWLEDGEMENT| v|
6. | TABLE OF CONTENTS| vi|
7. | SYNOPSIS| 1|
8. | YUMMY YO- AN INTRODUCTION
-Objectives
-Mission Statement| 2|
9. | INDUSTRY ANALYSIS| 3|
10. | PRODUCT AND RELATIVE SERVICES
Product
-Flavors
-Toppings
Services| 4-5|
11. | SWOT ANALYSIS| 6|
12. | TARGET MARKET AND SEGMENTATION | 7|
13. | PRICE| 9|
14. | PLACE| 9|
15. | PROMOTION| 10|
16. | BCG MATRIX| 11|
17. | ANSOFFS GRID| 12|
18. | RECOMMENDATIONS| 13|
TABLE OF CONTENT

SYNOPSIS
Yummy Yo is a yogurt café, delivering frozen yogurt to the health conscious people who are concerned about what they eat and how much calorie intake they are having. Yummy yo believes in ‘Every Customers is Special’ phrase, that is why it is a self serving ice cream yogurt bar. Yummy Yo targets people of all ages from the Northern region of Karachi,

This Report contains a detailed overview on how we have set the 4 P’s of Yummy Yo and where it stands on the BCG Matrix and what is its forecasted Plans for the future.
Yummy Yo comes in 15 exciting different flavor and a wide range of fruits, dry fruits and crunchy chocolate toppings. Yummy Yo’s valued customers just have to go there, choose a cup, fill it with their favorite yogurt and toppings, weigh, pay and enjoy their dreamy scrumptious calorie conscious yummy yo treat.

Yummy Yo has set up its price below the market, (i.e. Rs 0.8/gm inclusive of tax), so that it would be easy to penetrate the market.
Yummy Yo plans to opens its Main franchise at Nazimabad. Although with the span of time it will increase its franchise to other parts of Northern and central Karachi
.Yummy Yo plans to promote through various channels, i.e. Electronic and print Media, social websites, promotional stalls at schools/ colleges an...
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